diff --git a/blocksuite/affine/blocks/embed-doc/src/embed-synced-doc-block/configs/toolbar.ts b/blocksuite/affine/blocks/embed-doc/src/embed-synced-doc-block/configs/toolbar.ts
index fb2bc4c9a..ffc320176 100644
--- a/blocksuite/affine/blocks/embed-doc/src/embed-synced-doc-block/configs/toolbar.ts
+++ b/blocksuite/affine/blocks/embed-doc/src/embed-synced-doc-block/configs/toolbar.ts
@@ -317,6 +317,15 @@ const builtinSurfaceToolbarConfig = {
             parentModel: lastVisibleNote,
           })
           .run();
+
+        ctx.track('BlockCreated', {
+          page: 'whiteboard editor',
+          module: 'toolbar',
+          segment: 'toolbar',
+          blockType: 'affine:embed-linked-doc',
+          control: 'toolbar:general',
+          other: 'insert to page',
+        });
       },
     },
     {
@@ -412,6 +421,15 @@ const builtinSurfaceToolbarConfig = {
             return next();
           })
           .run();
+
+        ctx.track('CanvasElementAdded', {
+          page: 'whiteboard editor',
+          type: 'note',
+          module: 'toolbar',
+          segment: 'toolbar',
+          control: 'conversation',
+          other: 'duplicate as note',
+        });
       },
     },
     captionAction,
diff --git a/blocksuite/affine/blocks/note/src/configs/toolbar.ts b/blocksuite/affine/blocks/note/src/configs/toolbar.ts
index 751dc9174..3d44fcfd6 100644
--- a/blocksuite/affine/blocks/note/src/configs/toolbar.ts
+++ b/blocksuite/affine/blocks/note/src/configs/toolbar.ts
@@ -90,6 +90,15 @@ const builtinSurfaceToolbarConfig = {
               ? NoteDisplayMode.DocAndEdgeless
               : NoteDisplayMode.EdgelessOnly;
           setDisplayMode(ctx, firstModel, newMode);
+
+          ctx.track('BlockCreated', {
+            page: 'whiteboard editor',
+            module: 'toolbar',
+            segment: 'toolbar',
+            blockType: 'affine:note',
+            control: 'toolbar:general',
+            other: `display in page: ${newMode === NoteDisplayMode.EdgelessOnly ? 'off' : 'on'}`,
+          });
         };
 
         return {
diff --git a/blocksuite/affine/widgets/drag-handle/src/watchers/drag-event-watcher.ts b/blocksuite/affine/widgets/drag-handle/src/watchers/drag-event-watcher.ts
index ec97b33c6..48e09322f 100644
--- a/blocksuite/affine/widgets/drag-handle/src/watchers/drag-event-watcher.ts
+++ b/blocksuite/affine/widgets/drag-handle/src/watchers/drag-event-watcher.ts
@@ -1268,7 +1268,19 @@ export class DragEventWatcher {
             content,
           },
           noteId
-        ).catch(console.error);
+        )
+          .then(() => {
+            const telemetry = this.std.getOptional(TelemetryProvider);
+            telemetry?.track('CanvasElementAdded', {
+              page: 'whiteboard editor',
+              module: 'canvas',
+              segment: 'whiteboard',
+              control: 'canvas:drop',
+              type: 'note',
+              other: 'split-from-note',
+            });
+          })
+          .catch(console.error);
       }
     }
   };