diff --git a/packages/frontend/core/src/commands/affine-navigation.tsx b/packages/frontend/core/src/commands/affine-navigation.tsx
index 026a8a707..0a3094c4b 100644
--- a/packages/frontend/core/src/commands/affine-navigation.tsx
+++ b/packages/frontend/core/src/commands/affine-navigation.tsx
@@ -6,7 +6,7 @@ import type { createStore } from 'jotai';
 
 import { openSettingModalAtom, openWorkspaceListModalAtom } from '../atoms';
 import type { useNavigateHelper } from '../hooks/use-navigate-helper';
-import { mixpanel, track } from '../mixpanel';
+import { track } from '../mixpanel';
 import { registerAffineCommand } from './registry';
 
 export function registerAffineNavigationCommands({
@@ -93,10 +93,7 @@ export function registerAffineNavigationCommands({
       icon: <ArrowRightBigIcon />,
       label: t['com.affine.cmdk.affine.navigation.open-account-settings'](),
       run() {
-        mixpanel.track('AccountSettingsViewed', {
-          // page:
-          segment: 'cmdk',
-        });
+        track.$.cmdk.settings.openSettings({ to: 'account' });
         store.set(openSettingModalAtom, s => ({
           activeTab: 'account',
           open: !s.open,
diff --git a/packages/frontend/core/src/components/affine/ai-onboarding/edgeless.dialog.tsx b/packages/frontend/core/src/components/affine/ai-onboarding/edgeless.dialog.tsx
index a33de6b29..5689e2875 100644
--- a/packages/frontend/core/src/components/affine/ai-onboarding/edgeless.dialog.tsx
+++ b/packages/frontend/core/src/components/affine/ai-onboarding/edgeless.dialog.tsx
@@ -1,6 +1,6 @@
 import { Button, FlexWrapper, notify } from '@affine/component';
 import { openSettingModalAtom } from '@affine/core/atoms';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { SubscriptionService } from '@affine/core/modules/cloud';
 import { useI18n } from '@affine/i18n';
 import { AiIcon } from '@blocksuite/icons/rc';
@@ -65,11 +65,7 @@ export const AIOnboardingEdgeless = () => {
   const mode = useLiveData(doc.mode$);
 
   const goToPricingPlans = useCallback(() => {
-    mixpanel.track('PlansViewed', {
-      page: 'whiteboard editor',
-      segment: 'ai onboarding',
-      module: 'whiteboard dialog',
-    });
+    track.$.aiOnboarding.dialog.viewPlans();
     setSettingModal({
       open: true,
       activeTab: 'plans',
diff --git a/packages/frontend/core/src/components/affine/ai-onboarding/general.dialog.tsx b/packages/frontend/core/src/components/affine/ai-onboarding/general.dialog.tsx
index 85ca7ac6c..831145b2b 100644
--- a/packages/frontend/core/src/components/affine/ai-onboarding/general.dialog.tsx
+++ b/packages/frontend/core/src/components/affine/ai-onboarding/general.dialog.tsx
@@ -1,7 +1,7 @@
 import { Button, IconButton, Modal } from '@affine/component';
 import { openSettingModalAtom } from '@affine/core/atoms';
 import { useBlurRoot } from '@affine/core/hooks/use-blur-root';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { AuthService, SubscriptionService } from '@affine/core/modules/cloud';
 import { Trans, useI18n } from '@affine/i18n';
 import { ArrowLeftSmallIcon } from '@blocksuite/icons/rc';
@@ -116,11 +116,7 @@ export const AIOnboardingGeneral = () => {
       activeTab: 'plans',
       scrollAnchor: 'aiPricingPlan',
     });
-    mixpanel.track('PlansViewed', {
-      page: 'whiteboard editor',
-      segment: 'ai onboarding',
-      module: 'general',
-    });
+    track.$.aiOnboarding.dialog.viewPlans();
     closeAndDismiss();
   }, [closeAndDismiss, setSettingModal]);
   const onPrev = useCallback(() => {
diff --git a/packages/frontend/core/src/components/affine/auth/oauth.tsx b/packages/frontend/core/src/components/affine/auth/oauth.tsx
index af8babc2f..a0b78de0e 100644
--- a/packages/frontend/core/src/components/affine/auth/oauth.tsx
+++ b/packages/frontend/core/src/components/affine/auth/oauth.tsx
@@ -1,7 +1,7 @@
 import { notify, Skeleton } from '@affine/component';
 import { Button } from '@affine/component/ui/button';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { OAuthProviderType } from '@affine/graphql';
 import { GithubIcon, GoogleDuotoneIcon } from '@blocksuite/icons/rc';
 import { useLiveData, useService } from '@toeverything/infra';
@@ -75,7 +75,7 @@ function OAuthProvider({
       notify.error({ title: 'Failed to sign in, please try again.' });
     } finally {
       setIsConnecting(false);
-      mixpanel.track('OAuth', { provider });
+      track.$.$.auth.oauth({ provider });
     }
   }, [authService, provider, redirectUri]);
 
diff --git a/packages/frontend/core/src/components/affine/auth/sign-in.tsx b/packages/frontend/core/src/components/affine/auth/sign-in.tsx
index 31c245afc..a98ec6ad9 100644
--- a/packages/frontend/core/src/components/affine/auth/sign-in.tsx
+++ b/packages/frontend/core/src/components/affine/auth/sign-in.tsx
@@ -3,7 +3,7 @@ import { AuthInput, ModalHeader } from '@affine/component/auth-components';
 import { Button } from '@affine/component/ui/button';
 import { authAtom } from '@affine/core/atoms';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { Trans, useI18n } from '@affine/i18n';
 import { ArrowRightBigIcon } from '@blocksuite/icons/rc';
 import { useLiveData, useService } from '@toeverything/infra';
@@ -75,9 +75,7 @@ export const SignIn: FC<AuthPanelProps> = ({
           if (hasPassword) {
             setAuthState('signInWithPassword');
           } else {
-            mixpanel.track('SignIn', {
-              email,
-            });
+            track.$.$.auth.signIn();
             await authService.sendEmailMagicLink(
               email,
               verifyToken,
@@ -93,9 +91,7 @@ export const SignIn: FC<AuthPanelProps> = ({
             challenge,
             searchParams.get('redirect_uri')
           );
-          mixpanel.track('SignUp', {
-            email,
-          });
+          track.$.$.auth.signUp();
           setAuthState('afterSignUpSendEmail');
         }
       }
diff --git a/packages/frontend/core/src/components/affine/auth/user-plan-button.tsx b/packages/frontend/core/src/components/affine/auth/user-plan-button.tsx
index a882c506a..212e3b167 100644
--- a/packages/frontend/core/src/components/affine/auth/user-plan-button.tsx
+++ b/packages/frontend/core/src/components/affine/auth/user-plan-button.tsx
@@ -1,5 +1,4 @@
 import { Tooltip } from '@affine/component/ui/tooltip';
-import { mixpanel } from '@affine/core/mixpanel';
 import { SubscriptionPlan } from '@affine/graphql';
 import { useI18n } from '@affine/i18n';
 import { useLiveData, useServices } from '@toeverything/infra';
@@ -44,10 +43,6 @@ export const UserPlanButton = () => {
         activeTab: 'plans',
         scrollAnchor: 'cloudPricingPlan',
       });
-      mixpanel.track('PlansViewed', {
-        segment: 'settings panel',
-        module: 'profile and badge',
-      });
     },
     [setSettingModalAtom]
   );
@@ -72,6 +67,7 @@ export const UserPlanButton = () => {
         data-is-believer={isBeliever ? 'true' : undefined}
         className={styles.userPlanButton}
         onClick={handleClick}
+        data-event-props="$.settingsPanel.profileAndBadge.viewPlans"
       >
         {planLabel}
       </div>
diff --git a/packages/frontend/core/src/components/affine/create-workspace-modal/index.tsx b/packages/frontend/core/src/components/affine/create-workspace-modal/index.tsx
index 5aae2dd9a..b4ee0157f 100644
--- a/packages/frontend/core/src/components/affine/create-workspace-modal/index.tsx
+++ b/packages/frontend/core/src/components/affine/create-workspace-modal/index.tsx
@@ -3,7 +3,7 @@ import type { ConfirmModalProps } from '@affine/component/ui/modal';
 import { ConfirmModal, Modal } from '@affine/component/ui/modal';
 import { authAtom } from '@affine/core/atoms';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { DebugLogger } from '@affine/debug';
 import { apis } from '@affine/electron-api';
 import { WorkspaceFlavour } from '@affine/env/workspace';
@@ -222,9 +222,7 @@ export const CreateWorkspaceModal = ({
 
   const onConfirmName = useAsyncCallback(
     async (name: string, workspaceFlavour: WorkspaceFlavour) => {
-      mixpanel.track('CreateWorkspace', {
-        workspaceFlavour,
-      });
+      track.$.$.$.createWorkspace({ flavour: workspaceFlavour });
       if (loading) return;
       setLoading(true);
 
diff --git a/packages/frontend/core/src/components/affine/page-history-modal/history-modal.tsx b/packages/frontend/core/src/components/affine/page-history-modal/history-modal.tsx
index baaa5be84..64bb74535 100644
--- a/packages/frontend/core/src/components/affine/page-history-modal/history-modal.tsx
+++ b/packages/frontend/core/src/components/affine/page-history-modal/history-modal.tsx
@@ -4,7 +4,7 @@ import { Button, IconButton } from '@affine/component/ui/button';
 import { Modal, useConfirmModal } from '@affine/component/ui/modal';
 import { openSettingModalAtom } from '@affine/core/atoms';
 import { useDocCollectionPageTitle } from '@affine/core/hooks/use-block-suite-workspace-page-title';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { WorkspacePermissionService } from '@affine/core/modules/permissions';
 import { WorkspaceQuotaService } from '@affine/core/modules/quota';
 import { i18nTime, Trans, useI18n } from '@affine/i18n';
@@ -108,18 +108,17 @@ const HistoryEditorPreview = ({
   mode,
   title,
 }: HistoryEditorPreviewProps) => {
-  const onSwitchToPageMode = useCallback(() => {
-    mixpanel.track('Button', {
-      resolve: 'HistorySwitchToPageMode',
-    });
-    onModeChange('page');
-  }, [onModeChange]);
-  const onSwitchToEdgelessMode = useCallback(() => {
-    mixpanel.track('Button', {
-      resolve: 'HistorySwitchToEdgelessMode',
-    });
-    onModeChange('edgeless');
-  }, [onModeChange]);
+  const { onSwitchToPageMode, onSwitchToEdgelessMode } = useMemo(
+    () => ({
+      onSwitchToPageMode: () => {
+        onModeChange('page');
+      },
+      onSwitchToEdgelessMode: () => {
+        onModeChange('edgeless');
+      },
+    }),
+    [onModeChange]
+  );
 
   const content = useMemo(() => {
     return (
@@ -129,11 +128,15 @@ const HistoryEditorPreview = ({
             <PageSwitchItem
               data-testid="switch-page-mode-button"
               active={mode === 'page'}
+              data-event-props="$.docHistory.$.switchPageMode"
+              data-event-args-type="page"
               onClick={onSwitchToPageMode}
             />
             <EdgelessSwitchItem
               data-testid="switch-edgeless-mode-button"
               active={mode === 'edgeless'}
+              data-event-props="$.docHistory.$.switchPageMode"
+              data-event-args-type="edgeless"
               onClick={onSwitchToEdgelessMode}
             />
           </StyledEditorModeSwitch>
@@ -229,9 +232,7 @@ const PlanPrompt = () => {
       activeTab: 'plans',
       scrollAnchor: 'cloudPricingPlan',
     });
-    mixpanel.track('PlansViewed', {
-      segment: 'doc history',
-    });
+    track.$.docHistory.$.viewPlans();
   }, [setSettingModalAtom]);
 
   const t = useI18n();
@@ -562,9 +563,7 @@ export const GlobalPageHistoryModal = () => {
   const workspace = useService(WorkspaceService).workspace;
   const handleOpenChange = useCallback(
     (open: boolean) => {
-      mixpanel.track('Button', {
-        resolve: open ? 'OpenPageHistoryModal' : 'ClosePageHistoryModal',
-      });
+      track.$.docHistory.$[open ? 'open' : 'close']();
       setState(prev => ({
         ...prev,
         open,
diff --git a/packages/frontend/core/src/components/affine/quota-reached-modal/cloud-quota-modal.tsx b/packages/frontend/core/src/components/affine/quota-reached-modal/cloud-quota-modal.tsx
index 470be5706..8c874a22b 100644
--- a/packages/frontend/core/src/components/affine/quota-reached-modal/cloud-quota-modal.tsx
+++ b/packages/frontend/core/src/components/affine/quota-reached-modal/cloud-quota-modal.tsx
@@ -1,6 +1,6 @@
 import { ConfirmModal } from '@affine/component/ui/modal';
 import { openQuotaModalAtom, openSettingModalAtom } from '@affine/core/atoms';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { UserQuotaService } from '@affine/core/modules/cloud';
 import { WorkspacePermissionService } from '@affine/core/modules/permissions';
 import { WorkspaceQuotaService } from '@affine/core/modules/quota';
@@ -50,11 +50,7 @@ export const CloudQuotaModal = () => {
       scrollAnchor: 'cloudPricingPlan',
     });
 
-    mixpanel.track('PlansViewed', {
-      segment: 'payment wall',
-      category: 'payment wall storage',
-    });
-
+    track.$.paywall.storage.viewPlans();
     setOpen(false);
   }, [setOpen, setSettingModalAtom]);
 
diff --git a/packages/frontend/core/src/components/affine/setting-modal/account-setting/ai-usage-panel.tsx b/packages/frontend/core/src/components/affine/setting-modal/account-setting/ai-usage-panel.tsx
index 97c3e04fe..ec8f4b110 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/account-setting/ai-usage-panel.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/account-setting/ai-usage-panel.tsx
@@ -1,12 +1,13 @@
 import { Button, ErrorMessage, Skeleton } from '@affine/component';
 import { SettingRow } from '@affine/component/setting-components';
 import { openSettingModalAtom } from '@affine/core/atoms';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import {
   ServerConfigService,
   SubscriptionService,
   UserCopilotQuotaService,
 } from '@affine/core/modules/cloud';
+import { SubscriptionPlan } from '@affine/graphql';
 import { useI18n } from '@affine/i18n';
 import { useLiveData, useService } from '@toeverything/infra';
 import { cssVar } from '@toeverything/theme';
@@ -47,12 +48,7 @@ export const AIUsagePanel = () => {
       open: true,
       activeTab: 'billing',
     });
-    mixpanel.track('BillingViewed', {
-      segment: 'settings panel',
-      module: 'account usage list',
-      control: 'change plan button',
-      type: 'ai subscription',
-    });
+    track.$.settingsPanel.accountUsage.viewPlans({ plan: SubscriptionPlan.AI });
   }, [setOpenSettingModal]);
 
   if (loading) {
@@ -104,7 +100,7 @@ export const AIUsagePanel = () => {
     >
       {copilotActionLimit === 'unlimited' ? (
         hasPaymentFeature && aiSubscription?.canceledAt ? (
-          <AIResume module="billing subscription list" />
+          <AIResume />
         ) : (
           <Button onClick={openBilling}>
             {t['com.affine.payment.ai.usage.change-button-label']()}
diff --git a/packages/frontend/core/src/components/affine/setting-modal/account-setting/index.tsx b/packages/frontend/core/src/components/affine/setting-modal/account-setting/index.tsx
index 876eb3562..003720af9 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/account-setting/index.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/account-setting/index.tsx
@@ -6,7 +6,8 @@ import {
 import { Avatar } from '@affine/component/ui/avatar';
 import { Button } from '@affine/component/ui/button';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
+import { SubscriptionPlan } from '@affine/graphql';
 import { useI18n } from '@affine/i18n';
 import { ArrowRightSmallIcon, CameraIcon } from '@blocksuite/icons/rc';
 import {
@@ -38,9 +39,7 @@ export const UserAvatar = () => {
   const handleUpdateUserAvatar = useAsyncCallback(
     async (file: File) => {
       try {
-        mixpanel.track('UploadAvatar', {
-          userId: account.id,
-        });
+        track.$.settingsPanel.accountSettings.uploadAvatar();
         await session.uploadAvatar(file);
         notify.success({ title: 'Update user avatar success' });
       } catch (e) {
@@ -51,18 +50,16 @@ export const UserAvatar = () => {
         });
       }
     },
-    [account, session]
+    [session]
   );
 
   const handleRemoveUserAvatar = useAsyncCallback(
     async (e: MouseEvent<HTMLButtonElement>) => {
-      mixpanel.track('RemoveAvatar', {
-        userId: account.id,
-      });
+      track.$.settingsPanel.accountSettings.removeAvatar();
       e.stopPropagation();
       await session.removeAvatar();
     },
-    [account, session]
+    [session]
   );
 
   return (
@@ -104,9 +101,7 @@ export const AvatarAndName = () => {
     }
 
     try {
-      mixpanel.track('UpdateUsername', {
-        userId: account.id,
-      });
+      track.$.settingsPanel.accountSettings.updateUserName();
       await session.updateLabel(input);
     } catch (e) {
       notify.error({
@@ -161,11 +156,8 @@ const StoragePanel = () => {
 
   const setSettingModalAtom = useSetAtom(openSettingModalAtom);
   const onUpgrade = useCallback(() => {
-    mixpanel.track('PlansViewed', {
-      segment: 'settings panel',
-      module: 'account usage list',
-      control: 'cloud storage upgrade button',
-      type: 'cloud subscription',
+    track.$.settingsPanel.accountUsage.viewPlans({
+      plan: SubscriptionPlan.Pro,
     });
     setSettingModalAtom({
       open: true,
diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/billing/index.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/billing/index.tsx
index c85faf8cc..f97402e2d 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/billing/index.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/billing/index.tsx
@@ -9,7 +9,7 @@ import { Button, IconButton } from '@affine/component/ui/button';
 import { Loading } from '@affine/component/ui/loading';
 import { getUpgradeQuestionnaireLink } from '@affine/core/hooks/affine/use-subscription-notify';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import type { InvoicesQuery } from '@affine/graphql';
 import {
   createCustomerPortalMutation,
@@ -112,22 +112,14 @@ const SubscriptionSettings = () => {
 
   const openPlans = useCallback(
     (scrollAnchor?: PlansScrollAnchor) => {
-      mixpanel.track('PlansViewed', {
-        type: proSubscription?.plan,
-        category: proSubscription?.recurring,
-        // page:
-        segment: 'settings panel',
-        module: 'billing subscription list',
-        control: 'change plan button',
-      });
-
+      track.$.settingsPanel.billing.viewPlans();
       setOpenSettingModalAtom({
         open: true,
         activeTab: 'plans',
         scrollAnchor: scrollAnchor,
       });
     },
-    [proSubscription?.plan, proSubscription?.recurring, setOpenSettingModalAtom]
+    [setOpenSettingModalAtom]
   );
   const gotoCloudPlansSetting = useCallback(
     () => openPlans('cloudPricingPlan'),
@@ -238,7 +230,6 @@ const SubscriptionSettings = () => {
               </SettingRow>
             ) : (
               <CancelAction
-                module="billing subscription list"
                 open={openCancelModal}
                 onOpenChange={setOpenCancelModal}
               >
@@ -396,15 +387,9 @@ const AIPlanCard = ({ onClick }: { onClick: () => void }) => {
         {price?.yearlyAmount ? (
           subscription ? (
             subscription.canceledAt ? (
-              <AIResume
-                module="billing subscription list"
-                className={styles.planAction}
-              />
+              <AIResume className={styles.planAction} />
             ) : (
-              <AICancel
-                module="billing subscription list"
-                className={styles.planAction}
-              />
+              <AICancel className={styles.planAction} />
             )
           ) : (
             <AISubscribe className={styles.planAction}>
@@ -470,22 +455,16 @@ const ResumeSubscription = () => {
   const subscription = useService(SubscriptionService).subscription;
   const handleClick = useCallback(() => {
     setOpen(true);
-    const type = subscription.pro$.value?.plan;
-    const category = subscription.pro$.value?.recurring;
-    if (type && category) {
-      mixpanel.track('PlanChangeStarted', {
-        segment: 'settings panel',
-        module: 'pricing plan list',
-        control: 'paying',
-        type,
-        category,
-      });
-    }
-  }, [subscription.pro$.value?.plan, subscription.pro$.value?.recurring]);
+  }, []);
 
   return (
     <ResumeAction open={open} onOpenChange={setOpen}>
-      <Button onClick={handleClick}>
+      <Button
+        onClick={handleClick}
+        data-event-props="$.settingsPanel.plans.resumeSubscription"
+        data-event-args-type={subscription.pro$.value?.plan}
+        data-event-args-category={subscription.pro$.value?.recurring}
+      >
         {t['com.affine.payment.billing-setting.resume-subscription']()}
       </Button>
     </ResumeAction>
diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/actions.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/actions.tsx
index 1dfbb5c88..20e25f51c 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/actions.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/actions.tsx
@@ -1,6 +1,6 @@
 import { getDowngradeQuestionnaireLink } from '@affine/core/hooks/affine/use-subscription-notify';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { SubscriptionPlan } from '@affine/graphql';
 import { useLiveData, useService } from '@toeverything/infra';
 import { nanoid } from 'nanoid';
@@ -20,11 +20,9 @@ export const CancelAction = ({
   children,
   open,
   onOpenChange,
-  module,
 }: {
   open: boolean;
   onOpenChange: (open: boolean) => void;
-  module: string;
 } & PropsWithChildren) => {
   const [idempotencyKey, setIdempotencyKey] = useState(nanoid());
   const [isMutating, setIsMutating] = useState(false);
@@ -35,14 +33,11 @@ export const CancelAction = ({
 
   useEffect(() => {
     if (!open || !proSubscription) return;
-    mixpanel.track('PlanChangeStarted', {
-      segment: 'settings panel',
-      module,
-      control: 'cancel',
-      type: proSubscription.plan,
-      category: proSubscription.recurring,
+    track.$.settingsPanel.plans.cancelSubscription({
+      plan: proSubscription.plan,
+      recurring: proSubscription.recurring,
     });
-  }, [module, open, proSubscription]);
+  }, [open, proSubscription]);
 
   const downgrade = useAsyncCallback(async () => {
     try {
@@ -57,10 +52,9 @@ export const CancelAction = ({
       onOpenChange(false);
       const proSubscription = subscription.pro$.value;
       if (proSubscription) {
-        mixpanel.track('PlanChangeSucceeded', {
-          control: 'cancel',
-          type: proSubscription.plan,
-          category: proSubscription.recurring,
+        track.$.settingsPanel.plans.confirmCancelingSubscription({
+          plan: proSubscription.plan,
+          recurring: proSubscription.recurring,
         });
       }
       if (account && prevRecurring) {
@@ -127,10 +121,9 @@ export const ResumeAction = ({
       onOpenChange(false);
       const proSubscription = subscription.pro$.value;
       if (proSubscription) {
-        mixpanel.track('PlanChangeSucceeded', {
-          control: 'paying',
-          type: proSubscription.plan,
-          category: proSubscription.recurring,
+        track.$.settingsPanel.plans.confirmResumingSubscription({
+          plan: proSubscription.plan,
+          recurring: proSubscription.recurring,
         });
       }
     } finally {
diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/cancel.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/cancel.tsx
index a0652f836..9e811c686 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/cancel.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/cancel.tsx
@@ -2,7 +2,7 @@ import { Button, type ButtonProps, useConfirmModal } from '@affine/component';
 import { useDowngradeNotify } from '@affine/core/components/affine/subscription-landing/notify';
 import { getDowngradeQuestionnaireLink } from '@affine/core/hooks/affine/use-subscription-notify';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { AuthService, SubscriptionService } from '@affine/core/modules/cloud';
 import { SubscriptionPlan } from '@affine/graphql';
 import { useI18n } from '@affine/i18n';
@@ -10,10 +10,7 @@ import { useService } from '@toeverything/infra';
 import { nanoid } from 'nanoid';
 import { useState } from 'react';
 
-export interface AICancelProps extends ButtonProps {
-  module: string;
-}
-export const AICancel = ({ module, ...btnProps }: AICancelProps) => {
+export const AICancel = (btnProps: ButtonProps) => {
   const t = useI18n();
   const [isMutating, setMutating] = useState(false);
   const [idempotencyKey, setIdempotencyKey] = useState(nanoid());
@@ -26,12 +23,9 @@ export const AICancel = ({ module, ...btnProps }: AICancelProps) => {
   const cancel = useAsyncCallback(async () => {
     const aiSubscription = subscription.ai$.value;
     if (aiSubscription) {
-      mixpanel.track('PlanChangeStarted', {
-        module,
-        segment: 'settings panel',
-        control: 'cancel',
-        type: SubscriptionPlan.AI,
-        category: aiSubscription.recurring,
+      track.$.settingsPanel.plans.cancelSubscription({
+        plan: SubscriptionPlan.AI,
+        recurring: aiSubscription.recurring,
       });
     }
     openConfirmModal({
@@ -57,10 +51,9 @@ export const AICancel = ({ module, ...btnProps }: AICancelProps) => {
             SubscriptionPlan.AI
           );
           setIdempotencyKey(nanoid());
-          mixpanel.track('PlanChangeSucceeded', {
-            segment: 'settings panel',
-            control: 'plan cancel action',
-            type: subscription.ai$.value?.plan,
+          track.$.settingsPanel.plans.confirmCancelingSubscription({
+            plan: SubscriptionPlan.AI,
+            recurring: aiSubscription?.recurring,
           });
           const account = authService.session.account$.value;
           const prevRecurring = subscription.ai$.value?.recurring;
@@ -81,7 +74,6 @@ export const AICancel = ({ module, ...btnProps }: AICancelProps) => {
       },
     });
   }, [
-    module,
     subscription,
     openConfirmModal,
     t,
diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/resume.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/resume.tsx
index b84cad8d0..7b0d9ef99 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/resume.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/resume.tsx
@@ -5,7 +5,7 @@ import {
   useConfirmModal,
 } from '@affine/component';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { SubscriptionService } from '@affine/core/modules/cloud';
 import { SubscriptionPlan } from '@affine/graphql';
 import { useI18n } from '@affine/i18n';
@@ -15,11 +15,7 @@ import { cssVar } from '@toeverything/theme';
 import { nanoid } from 'nanoid';
 import { useState } from 'react';
 
-export interface AIResumeProps extends ButtonProps {
-  module: string;
-}
-
-export const AIResume = ({ module, ...btnProps }: AIResumeProps) => {
+export const AIResume = (btnProps: ButtonProps) => {
   const t = useI18n();
   const [idempotencyKey, setIdempotencyKey] = useState(nanoid());
   const subscription = useService(SubscriptionService).subscription;
@@ -31,12 +27,9 @@ export const AIResume = ({ module, ...btnProps }: AIResumeProps) => {
   const resume = useAsyncCallback(async () => {
     const aiSubscription = subscription.ai$.value;
     if (aiSubscription) {
-      mixpanel.track('PlanChangeStarted', {
-        module,
-        segment: 'settings panel',
-        control: 'paying',
-        type: aiSubscription.plan,
-        category: aiSubscription.recurring,
+      track.$.settingsPanel.plans.resumeSubscription({
+        plan: SubscriptionPlan.AI,
+        recurring: aiSubscription.recurring,
       });
     }
 
@@ -58,10 +51,9 @@ export const AIResume = ({ module, ...btnProps }: AIResumeProps) => {
           SubscriptionPlan.AI
         );
         if (aiSubscription) {
-          mixpanel.track('PlanChangeSucceeded', {
-            category: aiSubscription.recurring,
-            control: 'paying',
-            type: aiSubscription.plan,
+          track.$.settingsPanel.plans.confirmResumingSubscription({
+            plan: aiSubscription.plan,
+            recurring: aiSubscription.recurring,
           });
         }
         notify({
@@ -75,7 +67,7 @@ export const AIResume = ({ module, ...btnProps }: AIResumeProps) => {
         setIdempotencyKey(nanoid());
       },
     });
-  }, [subscription, openConfirmModal, t, module, idempotencyKey]);
+  }, [subscription, openConfirmModal, t, idempotencyKey]);
 
   return (
     <Button
diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/subscribe.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/subscribe.tsx
index f70674192..271e38bdb 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/subscribe.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/subscribe.tsx
@@ -1,7 +1,7 @@
 import { Button, type ButtonProps, Skeleton } from '@affine/component';
 import { generateSubscriptionCallbackLink } from '@affine/core/hooks/affine/use-subscription-notify';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { AuthService, SubscriptionService } from '@affine/core/modules/cloud';
 import { popupWindow } from '@affine/core/utils';
 import { SubscriptionPlan, SubscriptionRecurring } from '@affine/graphql';
@@ -50,9 +50,9 @@ export const AISubscribe = ({
 
   const subscribe = useAsyncCallback(async () => {
     setMutating(true);
-    mixpanel.track('PlanUpgradeStarted', {
-      category: SubscriptionRecurring.Yearly,
-      type: SubscriptionPlan.AI,
+    track.$.settingsPanel.plans.checkout({
+      plan: SubscriptionPlan.AI,
+      recurring: SubscriptionRecurring.Yearly,
     });
     try {
       const session = await subscriptionService.createCheckoutSession({
diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/ai-plan.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/ai-plan.tsx
index 51b616bcf..d7679864d 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/ai-plan.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/ai-plan.tsx
@@ -53,15 +53,9 @@ export const AIPlan = () => {
         isLoggedIn ? (
           subscription ? (
             subscription.canceledAt ? (
-              <AIResume
-                module="pricing plan list"
-                className={styles.purchaseButton}
-              />
+              <AIResume className={styles.purchaseButton} />
             ) : (
-              <AICancel
-                module="pricing plan list"
-                className={styles.purchaseButton}
-              />
+              <AICancel className={styles.purchaseButton} />
             )
           ) : (
             <>
diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/plan-card.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/plan-card.tsx
index 15378ddd7..d2e88f267 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/plan-card.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/plan-card.tsx
@@ -2,7 +2,7 @@ import { Button, type ButtonProps } from '@affine/component/ui/button';
 import { Tooltip } from '@affine/component/ui/tooltip';
 import { generateSubscriptionCallbackLink } from '@affine/core/hooks/affine/use-subscription-notify';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { AuthService, SubscriptionService } from '@affine/core/modules/cloud';
 import { popupWindow } from '@affine/core/utils';
 import type { SubscriptionRecurring } from '@affine/graphql';
@@ -190,7 +190,7 @@ const Downgrade = ({ disabled }: { disabled?: boolean }) => {
   }, []);
 
   return (
-    <CancelAction module="pricing plan list" open={open} onOpenChange={setOpen}>
+    <CancelAction open={open} onOpenChange={setOpen}>
       <Tooltip content={tooltipContent} rootOptions={{ delayDuration: 0 }}>
         <div className={styles.planAction}>
           <Button
@@ -226,14 +226,13 @@ const BookDemo = ({ plan }: { plan: SubscriptionPlan }) => {
       href={url}
       target="_blank"
       rel="noreferrer"
-      onClick={() => {
-        mixpanel.track('Button', {
-          resolve: 'BookDemo',
-          url,
-        });
-      }}
     >
-      <Button className={styles.planAction} variant="primary">
+      <Button
+        className={styles.planAction}
+        variant="primary"
+        data-event-props="$.settingsPanel.billing.bookDemo"
+        data-event-args-url={url}
+      >
         {t['com.affine.payment.tell-us-use-case']()}
       </Button>
     </a>
@@ -276,12 +275,9 @@ export const Upgrade = ({
 
   const upgrade = useAsyncCallback(async () => {
     setMutating(true);
-    mixpanel.track('PlanUpgradeStarted', {
-      segment: 'settings panel',
-      module: 'pricing plan list',
-      control: 'pricing plan action',
-      type: 'cloud pro subscription',
-      category: recurring,
+    track.$.settingsPanel.plans.checkout({
+      plan: SubscriptionPlan.Pro,
+      recurring: recurring,
     });
     const link = await subscriptionService.createCheckoutSession({
       recurring,
@@ -338,12 +334,9 @@ const ChangeRecurring = ({
   const subscription = useService(SubscriptionService).subscription;
 
   const onStartChange = useCallback(() => {
-    mixpanel.track('PlanChangeStarted', {
-      segment: 'settings panel',
-      module: 'pricing plan list',
-      control: 'paying',
-      type: SubscriptionPlan.Pro,
-      category: to,
+    track.$.settingsPanel.plans.changeSubscriptionRecurring({
+      plan: SubscriptionPlan.Pro,
+      recurring: to,
     });
     setOpen(true);
   }, [to]);
@@ -422,12 +415,9 @@ const ResumeButton = () => {
     setOpen(true);
     const pro = subscription.pro$.value;
     if (pro) {
-      mixpanel.track('PlanChangeStarted', {
-        segment: 'settings panel',
-        module: 'pricing plan list',
-        control: 'paying',
-        type: SubscriptionPlan.Pro,
-        category: pro.recurring,
+      track.$.settingsPanel.plans.resumeSubscription({
+        plan: SubscriptionPlan.Pro,
+        recurring: pro.recurring,
       });
     }
   }, [subscription.pro$.value]);
diff --git a/packages/frontend/core/src/components/affine/setting-modal/setting-sidebar/index.tsx b/packages/frontend/core/src/components/affine/setting-modal/setting-sidebar/index.tsx
index e72316671..2a18664d9 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/setting-sidebar/index.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/setting-sidebar/index.tsx
@@ -6,7 +6,7 @@ import { Avatar } from '@affine/component/ui/avatar';
 import { Tooltip } from '@affine/component/ui/tooltip';
 import { WorkspaceAvatar } from '@affine/component/workspace-avatar';
 import { useWorkspaceInfo } from '@affine/core/hooks/use-workspace-info';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { AuthService } from '@affine/core/modules/cloud';
 import { UserFeatureService } from '@affine/core/modules/cloud/services/user-feature';
 import { UNTITLED_WORKSPACE_NAME } from '@affine/env/constant';
@@ -22,7 +22,13 @@ import {
 } from '@toeverything/infra';
 import clsx from 'clsx';
 import { useAtom } from 'jotai/react';
-import { Suspense, useCallback, useEffect, useMemo } from 'react';
+import {
+  type MouseEvent,
+  Suspense,
+  useCallback,
+  useEffect,
+  useMemo,
+} from 'react';
 
 import { authAtom } from '../../../../atoms';
 import { UserPlanButton } from '../../auth/user-plan-button';
@@ -115,29 +121,30 @@ export const SettingSidebar = ({
   const t = useI18n();
   const loginStatus = useLiveData(useService(AuthService).session.status$);
   const generalList = useGeneralSettingList();
+  const gotoTab = useCallback(
+    (e: MouseEvent<HTMLDivElement>) => {
+      const tab = e.currentTarget.dataset.eventArg;
+      if (!tab) return;
+      track.$.settingsPanel.menu.openSettings({ to: tab });
+      onTabChange(tab as ActiveTab, null);
+    },
+    [onTabChange]
+  );
   const onAccountSettingClick = useCallback(() => {
-    mixpanel.track('AccountSettingsViewed', {
-      // page:
-      segment: 'settings panel',
-      module: 'settings menu',
-      control: 'menu item',
-    });
+    track.$.settingsPanel.menu.openSettings({ to: 'account' });
     onTabChange('account', null);
   }, [onTabChange]);
   const onWorkspaceSettingClick = useCallback(
     (subTab: WorkspaceSubTab, workspaceMetadata: WorkspaceMetadata) => {
-      mixpanel.track(`view workspace setting`, {
-        // page:
-        segment: 'settings panel',
-        module: 'settings menu',
-        control: 'menu item',
-        type: subTab,
-        workspaceId: workspaceMetadata.id,
+      track.$.settingsPanel.menu.openSettings({
+        to: 'workspace',
+        control: subTab,
       });
       onTabChange(`workspace:${subTab}`, workspaceMetadata);
     },
     [onTabChange]
   );
+
   return (
     <div className={style.settingSlideBar} data-testid="settings-sidebar">
       <div className={style.sidebarTitle}>
@@ -155,24 +162,8 @@ export const SettingSidebar = ({
               })}
               key={key}
               title={title}
-              onClick={() => {
-                if (key === 'billing') {
-                  mixpanel.track('BillingViewed', {
-                    // page:
-                    segment: 'settings panel',
-                    module: 'settings menu',
-                    control: 'menu item',
-                  });
-                } else if (key === 'plans') {
-                  mixpanel.track('PlansViewed', {
-                    // page:
-                    segment: 'settings panel',
-                    module: 'settings menu',
-                    control: 'menu item',
-                  });
-                }
-                onTabChange(key, null);
-              }}
+              data-event-arg={key}
+              onClick={gotoTab}
               data-testid={testId}
             >
               {icon({ className: 'icon' })}
diff --git a/packages/frontend/core/src/components/affine/setting-modal/workspace-setting/new-workspace-setting-detail/members.tsx b/packages/frontend/core/src/components/affine/setting-modal/workspace-setting/new-workspace-setting-detail/members.tsx
index 8a42d8045..a97ed00ad 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/workspace-setting/new-workspace-setting-detail/members.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/workspace-setting/new-workspace-setting-detail/members.tsx
@@ -21,7 +21,7 @@ import { useMemberCount } from '@affine/core/hooks/affine/use-member-count';
 import type { Member } from '@affine/core/hooks/affine/use-members';
 import { useMembers } from '@affine/core/hooks/affine/use-members';
 import { useRevokeMemberPermission } from '@affine/core/hooks/affine/use-revoke-member-permission';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { WorkspacePermissionService } from '@affine/core/modules/permissions';
 import { WorkspaceQuotaService } from '@affine/core/modules/quota';
 import { WorkspaceFlavour } from '@affine/env/workspace';
@@ -146,11 +146,8 @@ export const CloudWorkspaceMembersPanel = () => {
       activeTab: 'plans',
       scrollAnchor: 'cloudPricingPlan',
     });
-    mixpanel.track('PlansViewed', {
-      // page:
-      segment: 'settings panel',
-      module: 'workspace setting',
-      control: 'invite member',
+    track.$.settingsPanel.workspace.viewPlans({
+      control: 'inviteMember',
     });
   }, [setSettingModalAtom]);
 
diff --git a/packages/frontend/core/src/components/affine/share-page-modal/share-menu/share-page.tsx b/packages/frontend/core/src/components/affine/share-page-modal/share-menu/share-page.tsx
index 5e7b228a0..1be710270 100644
--- a/packages/frontend/core/src/components/affine/share-page-modal/share-menu/share-page.tsx
+++ b/packages/frontend/core/src/components/affine/share-page-modal/share-menu/share-page.tsx
@@ -4,7 +4,7 @@ import { Button } from '@affine/component/ui/button';
 import { Menu, MenuItem, MenuTrigger } from '@affine/component/ui/menu';
 import { useSharingUrl } from '@affine/core/hooks/affine/use-share-url';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { ServerConfigService } from '@affine/core/modules/cloud';
 import { ShareService } from '@affine/core/modules/share-doc';
 import { WorkspaceFlavour } from '@affine/env/workspace';
@@ -106,11 +106,8 @@ export const AffineSharePage = (props: ShareMenuProps) => {
       await shareService.share.enableShare(
         mode === 'edgeless' ? PublicPageMode.Edgeless : PublicPageMode.Page
       );
-      mixpanel.track('ShareCreated', {
-        segment: 'sharing panel',
-        module: 'public share',
-        control: 'share panel',
-        type: mode,
+      track.$.header.share.createShareLink({
+        mode,
       });
       notify.success({
         title:
diff --git a/packages/frontend/core/src/components/app-sidebar/app-download-button/index.tsx b/packages/frontend/core/src/components/app-sidebar/app-download-button/index.tsx
index d467dc8d7..153cc2f02 100644
--- a/packages/frontend/core/src/components/app-sidebar/app-download-button/index.tsx
+++ b/packages/frontend/core/src/components/app-sidebar/app-download-button/index.tsx
@@ -1,4 +1,4 @@
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { CloseIcon, DownloadIcon } from '@blocksuite/icons/rc';
 import clsx from 'clsx';
 import { useCallback, useState } from 'react';
@@ -21,9 +21,7 @@ export function AppDownloadButton({
 
   // TODO(@JimmFly): unify this type of literal value.
   const handleClick = useCallback(() => {
-    mixpanel.track('Button', {
-      resolve: 'GoToDownloadAppPage',
-    });
+    track.$.navigationPanel.bottomButtons.downloadApp();
     const url = `https://affine.pro/download?channel=stable`;
     open(url, '_blank');
   }, []);
diff --git a/packages/frontend/core/src/components/blocksuite/block-suite-editor/ai/setup-provider.tsx b/packages/frontend/core/src/components/blocksuite/block-suite-editor/ai/setup-provider.tsx
index 73efc8cdd..9a3bc0690 100644
--- a/packages/frontend/core/src/components/blocksuite/block-suite-editor/ai/setup-provider.tsx
+++ b/packages/frontend/core/src/components/blocksuite/block-suite-editor/ai/setup-provider.tsx
@@ -2,7 +2,7 @@ import { notify } from '@affine/component';
 import { authAtom, openSettingModalAtom } from '@affine/core/atoms';
 import { AIProvider } from '@affine/core/blocksuite/presets/ai';
 import { toggleGeneralAIOnboarding } from '@affine/core/components/affine/ai-onboarding/apis';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import {
   getBaseUrl,
   type getCopilotHistoriesQuery,
@@ -470,10 +470,7 @@ Could you make a new website based on these notes and send back just the html fi
       activeTab: 'billing',
       open: true,
     });
-    mixpanel.track('PlansViewed', {
-      segment: 'payment wall',
-      category: 'payment wall ai action count',
-    });
+    track.$.paywall.aiAction.viewPlans();
   });
 
   AIProvider.slots.requestLogin.on(() => {
diff --git a/packages/frontend/core/src/components/blocksuite/block-suite-editor/ai/tracker.ts b/packages/frontend/core/src/components/blocksuite/block-suite-editor/ai/tracker.ts
index 60b74b0ad..ec56834b1 100644
--- a/packages/frontend/core/src/components/blocksuite/block-suite-editor/ai/tracker.ts
+++ b/packages/frontend/core/src/components/blocksuite/block-suite-editor/ai/tracker.ts
@@ -1,5 +1,5 @@
 import { AIProvider } from '@affine/core/blocksuite/presets/ai';
-import { mixpanel } from '@affine/core/mixpanel';
+import { mixpanel, track } from '@affine/core/mixpanel';
 import type { EditorHost } from '@blocksuite/block-std';
 import type { BlockModel } from '@blocksuite/store';
 import { lowerCase, omit } from 'lodash-es';
@@ -13,7 +13,7 @@ type AIActionEventName =
   | 'AI result accepted';
 
 type AIActionEventProperties = {
-  page: 'doc-editor' | 'whiteboard-editor';
+  page: 'doc' | 'edgeless';
   segment:
     | 'AI action panel'
     | 'right side bar'
@@ -73,9 +73,7 @@ const trackAction = ({
 };
 
 const inferPageMode = (host: EditorHost) => {
-  return host.querySelector('affine-page-root')
-    ? 'doc-editor'
-    : 'whiteboard-editor';
+  return host.querySelector('affine-page-root') ? 'doc' : 'edgeless';
 };
 
 const defaultActionOptions = [
@@ -253,14 +251,12 @@ const toTrackedOptions = (
 
 export function setupTracker() {
   AIProvider.slots.requestUpgradePlan.on(() => {
-    mixpanel.track('AI', {
-      action: 'requestUpgradePlan',
-    });
+    track.$.paywall.aiAction.viewPlans();
   });
 
   AIProvider.slots.requestLogin.on(() => {
-    mixpanel.track('AI', {
-      action: 'requestLogin',
+    track.$.$.auth.signIn({
+      control: 'aiAction',
     });
   });
 
diff --git a/packages/frontend/core/src/components/blocksuite/block-suite-editor/specs/custom/linked-widget.ts b/packages/frontend/core/src/components/blocksuite/block-suite-editor/specs/custom/linked-widget.ts
index 8c659c228..0f030a301 100644
--- a/packages/frontend/core/src/components/blocksuite/block-suite-editor/specs/custom/linked-widget.ts
+++ b/packages/frontend/core/src/components/blocksuite/block-suite-editor/specs/custom/linked-widget.ts
@@ -1,4 +1,4 @@
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { WorkspacePropertiesAdapter } from '@affine/core/modules/properties';
 import { I18n, i18nTime } from '@affine/i18n';
 import type { EditorHost } from '@blocksuite/block-std';
@@ -75,12 +75,7 @@ export function createLinkedWidgetConfig(framework: FrameworkProvider) {
                 inlineEditor,
                 docId: doc.id,
               });
-              mixpanel.track('LinkedDocCreated', {
-                control: 'linked doc',
-                module: 'inline @',
-                type: 'doc',
-                other: 'existing doc',
-              });
+              track.doc.editor.atMenu.linkDoc();
             },
           })),
           maxDisplay: MAX_DOCS,
diff --git a/packages/frontend/core/src/components/blocksuite/block-suite-editor/specs/custom/spec-patchers.tsx b/packages/frontend/core/src/components/blocksuite/block-suite-editor/specs/custom/spec-patchers.tsx
index b8dadca99..ede3febe5 100644
--- a/packages/frontend/core/src/components/blocksuite/block-suite-editor/specs/custom/spec-patchers.tsx
+++ b/packages/frontend/core/src/components/blocksuite/block-suite-editor/specs/custom/spec-patchers.tsx
@@ -7,7 +7,7 @@ import {
   toReactNode,
   type useConfirmModal,
 } from '@affine/component';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { DocsSearchService } from '@affine/core/modules/docs-search';
 import { resolveLinkToDoc } from '@affine/core/modules/navigation';
 import type { PeekViewService } from '@affine/core/modules/peek-view';
@@ -465,30 +465,11 @@ export function patchQuickSearchService(
                     pageId: linkedDoc.id,
                   },
                 ]);
-                const isEdgeless =
-                  rootComponent instanceof EdgelessRootBlockComponent;
                 if (result.isNewDoc) {
-                  mixpanel.track('DocCreated', {
-                    control: 'linked doc',
-                    module: 'slash commands',
-                    type: 'linked doc',
-                    category: 'doc',
-                    page: isEdgeless ? 'whiteboard editor' : 'doc editor',
-                  });
-                  mixpanel.track('LinkedDocCreated', {
-                    control: 'new doc',
-                    module: 'slash commands',
-                    type: 'doc',
-                    page: isEdgeless ? 'whiteboard editor' : 'doc editor',
-                  });
-                } else {
-                  mixpanel.track('LinkedDocCreated', {
-                    control: 'linked doc',
-                    module: 'slash commands',
-                    type: 'doc',
-                    page: isEdgeless ? 'whiteboard editor' : 'doc editor',
-                  });
+                  track.doc.editor.slashMenu.createDoc({ control: 'linkDoc' });
+                  track.doc.editor.slashMenu.linkDoc({ control: 'createDoc' });
                 }
+                track.doc.editor.slashMenu.linkDoc({ control: 'linkDoc' });
               } else if ('userInput' in result) {
                 const embedOptions = service.getEmbedBlockOptions(
                   result.userInput
diff --git a/packages/frontend/core/src/components/blocksuite/block-suite-header/menu/index.tsx b/packages/frontend/core/src/components/blocksuite/block-suite-header/menu/index.tsx
index 1a84e8c26..d37b8ab81 100644
--- a/packages/frontend/core/src/components/blocksuite/block-suite-header/menu/index.tsx
+++ b/packages/frontend/core/src/components/blocksuite/block-suite-header/menu/index.tsx
@@ -18,7 +18,7 @@ import { useEnableCloud } from '@affine/core/hooks/affine/use-enable-cloud';
 import { useExportPage } from '@affine/core/hooks/affine/use-export-page';
 import { useTrashModalHelper } from '@affine/core/hooks/affine/use-trash-modal-helper';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { WorkbenchService } from '@affine/core/modules/workbench';
 import { ViewService } from '@affine/core/modules/workbench/services/view';
 import { useDetailPageHeaderResponsive } from '@affine/core/pages/workspace/detail-page/use-header-responsive';
@@ -157,36 +157,23 @@ export const PageHeaderMenuButton = ({
 
   const handleDuplicate = useCallback(() => {
     duplicate(pageId);
-    mixpanel.track('DocCreated', {
-      segment: 'editor header',
-      page: doc.mode$.value === 'page' ? 'doc editor' : 'edgeless editor',
-      module: 'header menu',
-      control: 'copy doc',
-      type: 'doc duplicate',
-      category: 'doc',
+    track.$.header.actions.createDoc({
+      control: 'duplicate',
     });
-  }, [doc.mode$.value, duplicate, pageId]);
+  }, [duplicate, pageId]);
 
   const onImportFile = useAsyncCallback(async () => {
     const options = await importFile();
     if (options.isWorkspaceFile) {
-      mixpanel.track('WorkspaceCreated', {
-        segment: 'editor header',
-        page: doc.mode$.value === 'page' ? 'doc editor' : 'edgeless editor',
-        module: 'header menu',
-        control: 'import button',
-        type: 'imported workspace',
+      track.$.header.actions.createWorkspace({
+        control: 'import',
       });
     } else {
-      mixpanel.track('DocCreated', {
-        segment: 'editor header',
-        page: doc.mode$.value === 'page' ? 'doc editor' : 'edgeless editor',
-        module: 'header menu',
-        control: 'import button',
-        type: 'imported doc',
+      track.$.header.actions.createDoc({
+        control: 'import',
       });
     }
-  }, [doc.mode$.value, importFile]);
+  }, [importFile]);
 
   const showResponsiveMenu = hideShare;
   const ResponsiveMenuItems = (
diff --git a/packages/frontend/core/src/components/blocksuite/block-suite-mode-switch/index.tsx b/packages/frontend/core/src/components/blocksuite/block-suite-mode-switch/index.tsx
index ed415112f..f6b88222a 100644
--- a/packages/frontend/core/src/components/blocksuite/block-suite-mode-switch/index.tsx
+++ b/packages/frontend/core/src/components/blocksuite/block-suite-mode-switch/index.tsx
@@ -1,6 +1,6 @@
 import { Tooltip } from '@affine/component/ui/tooltip';
 import { useBlockSuiteDocMeta } from '@affine/core/hooks/use-block-suite-page-meta';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { useI18n } from '@affine/i18n';
 import {
   type DocMode,
@@ -62,8 +62,8 @@ export const EditorModeSwitch = ({
   }, [currentMode, isPublic, doc, pageId, t, trash]);
 
   const onSwitchToPageMode = useCallback(() => {
-    mixpanel.track('Button', {
-      resolve: 'SwitchToPageMode',
+    track.$.header.actions.switchPageMode({
+      mode: 'page',
     });
     if (currentMode === 'page' || isPublic) {
       return;
@@ -73,8 +73,8 @@ export const EditorModeSwitch = ({
   }, [currentMode, isPublic, doc, t]);
 
   const onSwitchToEdgelessMode = useCallback(() => {
-    mixpanel.track('Button', {
-      resolve: 'SwitchToEdgelessMode',
+    track.$.header.actions.switchPageMode({
+      mode: 'edgeless',
     });
     if (currentMode === 'edgeless' || isPublic) {
       return;
diff --git a/packages/frontend/core/src/components/page-list/components/new-page-button.tsx b/packages/frontend/core/src/components/page-list/components/new-page-button.tsx
index cea17cebd..d2ca4d548 100644
--- a/packages/frontend/core/src/components/page-list/components/new-page-button.tsx
+++ b/packages/frontend/core/src/components/page-list/components/new-page-button.tsx
@@ -1,6 +1,6 @@
 import { DropdownButton, Menu } from '@affine/component';
 import { BlockCard } from '@affine/component/card/block-card';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { useI18n } from '@affine/i18n';
 import { EdgelessIcon, ImportIcon, PageIcon } from '@blocksuite/icons/rc';
 import type { PropsWithChildren } from 'react';
@@ -70,26 +70,14 @@ export const NewPageButton = ({
   const handleCreateNewPage = useCallback(() => {
     createNewPage();
     setOpen(false);
-    mixpanel.track('DocCreated', {
-      page: 'doc library',
-      segment: 'all doc',
-      module: 'doc list header',
-      control: 'new doc button',
-      type: 'doc',
-      category: 'page',
-    });
+    track.allDocs.header.actions.createDoc();
   }, [createNewPage]);
 
   const handleCreateNewEdgeless = useCallback(() => {
     createNewEdgeless();
     setOpen(false);
-    mixpanel.track('DocCreated', {
-      page: 'doc library',
-      segment: 'all doc',
-      module: 'doc list header',
-      control: 'new whiteboard button',
-      type: 'doc',
-      category: 'whiteboard',
+    track.allDocs.header.actions.createDoc({
+      mode: 'edgeless',
     });
   }, [createNewEdgeless]);
 
diff --git a/packages/frontend/core/src/components/page-list/docs/page-list-header.tsx b/packages/frontend/core/src/components/page-list/docs/page-list-header.tsx
index 8cd3dd901..dea28f58d 100644
--- a/packages/frontend/core/src/components/page-list/docs/page-list-header.tsx
+++ b/packages/frontend/core/src/components/page-list/docs/page-list-header.tsx
@@ -7,7 +7,7 @@ import {
 } from '@affine/component';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
 import { useNavigateHelper } from '@affine/core/hooks/use-navigate-helper';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import type { Tag } from '@affine/core/modules/tag';
 import { TagService } from '@affine/core/modules/tag';
 import type { Collection } from '@affine/env/filter';
@@ -49,21 +49,12 @@ export const PageListHeader = () => {
   const onImportFile = useAsyncCallback(async () => {
     const options = await importFile();
     if (options.isWorkspaceFile) {
-      mixpanel.track('WorkspaceCreated', {
-        page: 'doc library',
-        segment: 'all doc',
-        module: 'doc list header',
-        control: 'import button',
-        type: 'imported workspace',
+      track.allDocs.header.actions.createWorkspace({
+        control: 'import',
       });
     } else {
-      mixpanel.track('DocCreated', {
-        page: 'doc library',
-        segment: 'all doc',
-        module: 'doc list header',
-        control: 'import button',
-        type: 'imported doc',
-        // category
+      track.allDocs.header.actions.createDoc({
+        control: 'import',
       });
     }
   }, [importFile]);
diff --git a/packages/frontend/core/src/components/page-list/operation-cell.tsx b/packages/frontend/core/src/components/page-list/operation-cell.tsx
index d07d51c91..c853c3a48 100644
--- a/packages/frontend/core/src/components/page-list/operation-cell.tsx
+++ b/packages/frontend/core/src/components/page-list/operation-cell.tsx
@@ -9,7 +9,7 @@ import {
 import { useAppSettingHelper } from '@affine/core/hooks/affine/use-app-setting-helper';
 import { useBlockSuiteMetaHelper } from '@affine/core/hooks/affine/use-block-suite-meta-helper';
 import { useTrashModalHelper } from '@affine/core/hooks/affine/use-trash-modal-helper';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { FavoriteService } from '@affine/core/modules/favorite';
 import { CompatibleFavoriteItemsAdapter } from '@affine/core/modules/properties';
 import { WorkbenchService } from '@affine/core/modules/workbench';
@@ -115,13 +115,8 @@ export const PageOperationCell = ({
 
   const onDuplicate = useCallback(() => {
     duplicate(page.id, false);
-    mixpanel.track('DocCreated', {
-      segment: 'all doc',
-      module: 'doc item menu',
-      control: 'copy doc',
-      type: 'doc duplicate',
-      category: 'doc',
-      page: 'doc library',
+    track.allDocs.list.docMenu.createDoc({
+      control: 'duplicate',
     });
   }, [duplicate, page.id]);
 
diff --git a/packages/frontend/core/src/components/pure/workspace-slider-bar/user-with-workspace-list/index.tsx b/packages/frontend/core/src/components/pure/workspace-slider-bar/user-with-workspace-list/index.tsx
index ead2d981d..5733fe159 100644
--- a/packages/frontend/core/src/components/pure/workspace-slider-bar/user-with-workspace-list/index.tsx
+++ b/packages/frontend/core/src/components/pure/workspace-slider-bar/user-with-workspace-list/index.tsx
@@ -1,7 +1,7 @@
 import { Loading } from '@affine/component';
 import { Divider } from '@affine/component/ui/divider';
 import { MenuItem } from '@affine/component/ui/menu';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { AuthService } from '@affine/core/modules/cloud';
 import { useI18n } from '@affine/i18n';
 import { Logo1Icon } from '@blocksuite/icons/rc';
@@ -25,9 +25,7 @@ export const SignInItem = () => {
   const t = useI18n();
 
   const onClickSignIn = useCallback(() => {
-    mixpanel.track('Button', {
-      resolve: 'SignIn',
-    });
+    track.$.navigationPanel.workspaceList.signIn();
     setOpen(state => ({
       ...state,
       openModal: true,
@@ -92,9 +90,7 @@ const UserWithWorkspaceListInner = ({
     if (!isAuthenticated && !runtimeConfig.allowLocalWorkspace) {
       return openSignInModal();
     }
-    mixpanel.track('Button', {
-      resolve: 'NewWorkspace',
-    });
+    track.$.navigationPanel.workspaceList.createWorkspace();
     setOpenCreateWorkspaceModal('new');
     onEventEnd?.();
   }, [
@@ -104,9 +100,10 @@ const UserWithWorkspaceListInner = ({
     setOpenCreateWorkspaceModal,
   ]);
 
+  track.$.navigationPanel.workspaceList.createWorkspace();
   const onAddWorkspace = useCallback(() => {
-    mixpanel.track('Button', {
-      resolve: 'AddWorkspace',
+    track.$.navigationPanel.workspaceList.createWorkspace({
+      control: 'import',
     });
     setOpenCreateWorkspaceModal('add');
     onEventEnd?.();
diff --git a/packages/frontend/core/src/components/root-app-sidebar/import-page.tsx b/packages/frontend/core/src/components/root-app-sidebar/import-page.tsx
index 3b1bb22e8..95a3f1e3c 100644
--- a/packages/frontend/core/src/components/root-app-sidebar/import-page.tsx
+++ b/packages/frontend/core/src/components/root-app-sidebar/import-page.tsx
@@ -1,5 +1,5 @@
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { useI18n } from '@affine/i18n';
 import { ImportIcon } from '@blocksuite/icons/rc';
 
@@ -13,22 +13,11 @@ const ImportPage = ({ docCollection }: { docCollection: DocCollection }) => {
 
   const onImportFile = useAsyncCallback(async () => {
     const options = await importFile();
-    if (options.isWorkspaceFile) {
-      mixpanel.track('WorkspaceCreated', {
-        segment: 'navigation panel',
-        module: 'doc list header',
-        control: 'import button',
-        type: 'imported workspace',
-      });
-    } else {
-      mixpanel.track('DocCreated', {
-        segment: 'navigation panel',
-        module: 'doc list header',
-        control: 'import button',
-        type: 'imported doc',
-        // category
-      });
-    }
+    track.$.navigationPanel.workspaceList[
+      options.isWorkspaceFile ? 'createWorkspace' : 'createDoc'
+    ]({
+      control: 'import',
+    });
   }, [importFile]);
 
   return (
diff --git a/packages/frontend/core/src/components/root-app-sidebar/index.tsx b/packages/frontend/core/src/components/root-app-sidebar/index.tsx
index 5c740525c..15ddc3e6f 100644
--- a/packages/frontend/core/src/components/root-app-sidebar/index.tsx
+++ b/packages/frontend/core/src/components/root-app-sidebar/index.tsx
@@ -1,6 +1,6 @@
 import { openSettingModalAtom } from '@affine/core/atoms';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import {
   ExplorerCollections,
   ExplorerFavorites,
@@ -91,21 +91,14 @@ export const RootAppSidebar = (): ReactElement => {
     async (e?: MouseEvent) => {
       const page = pageHelper.createPage('page', false);
       page.load();
-      mixpanel.track('DocCreated', {
-        segment: 'navigation panel',
-        module: 'bottom button',
-        control: 'new doc button',
-        category: 'page',
-        type: 'doc',
-      });
+      track.$.navigationPanel.$.createDoc();
+
       workbench.openDoc(page.id, {
         at: e?.ctrlKey || e?.metaKey ? 'new-tab' : 'active',
       });
     },
     [pageHelper, workbench]
   );
-
-  // Listen to the "New Page" action from the menu
   useEffect(() => {
     if (environment.isDesktop) {
       return events?.applicationMenu.onNewPageAction(() => onClickNewPage());
@@ -120,12 +113,7 @@ export const RootAppSidebar = (): ReactElement => {
       activeTab: 'appearance',
       open: true,
     });
-    mixpanel.track('SettingsViewed', {
-      // page:
-      segment: 'navigation panel',
-      module: 'general list',
-      control: 'settings button',
-    });
+    track.$.navigationPanel.$.openSettings();
   }, [setOpenSettingModalAtom]);
 
   const sidebarOpen = useAtomValue(appSidebarOpenAtom);
@@ -153,7 +141,7 @@ export const RootAppSidebar = (): ReactElement => {
           <QuickSearchInput
             className={quickSearch}
             data-testid="slider-bar-quick-search-button"
-            data-event-props="$.navigationPanel.generalFunction.quickSearch"
+            data-event-props="$.navigationPanel.$.quickSearch"
             onClick={onOpenQuickSearchModal}
           />
           <AddPageButton onClick={onClickNewPage} />
diff --git a/packages/frontend/core/src/components/root-app-sidebar/user-info.tsx b/packages/frontend/core/src/components/root-app-sidebar/user-info.tsx
index fdf20e6d1..70410c79e 100644
--- a/packages/frontend/core/src/components/root-app-sidebar/user-info.tsx
+++ b/packages/frontend/core/src/components/root-app-sidebar/user-info.tsx
@@ -14,7 +14,7 @@ import {
   openSettingModalAtom,
   openSignOutModalAtom,
 } from '@affine/core/atoms';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { useI18n } from '@affine/i18n';
 import { AccountIcon, SignOutIcon } from '@blocksuite/icons/rc';
 import { useLiveData, useService } from '@toeverything/infra';
@@ -83,12 +83,7 @@ const AccountMenu = () => {
   const setOpenSignOutModalAtom = useSetAtom(openSignOutModalAtom);
 
   const onOpenAccountSetting = useCallback(() => {
-    mixpanel.track('AccountSettingsViewed', {
-      // page:
-      segment: 'navigation panel',
-      module: 'profile and badge',
-      control: 'profile and email',
-    });
+    track.$.navigationPanel.profileAndBadge.openSettings({ to: 'account' });
     setSettingModalAtom(prev => ({
       ...prev,
       open: true,
diff --git a/packages/frontend/core/src/components/workspace-selector/index.tsx b/packages/frontend/core/src/components/workspace-selector/index.tsx
index 5a728efc8..939c71b0d 100644
--- a/packages/frontend/core/src/components/workspace-selector/index.tsx
+++ b/packages/frontend/core/src/components/workspace-selector/index.tsx
@@ -1,5 +1,5 @@
 import { Menu } from '@affine/component';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { useService, WorkspacesService } from '@toeverything/infra';
 import { useAtom } from 'jotai';
 import { useCallback, useEffect } from 'react';
@@ -16,9 +16,7 @@ export const WorkspaceSelector = () => {
     setOpenUserWorkspaceList(false);
   }, [setOpenUserWorkspaceList]);
   const openUserWorkspaceList = useCallback(() => {
-    mixpanel.track('Button', {
-      resolve: 'OpenWorkspaceList',
-    });
+    track.$.navigationPanel.workspaceList.open();
     setOpenUserWorkspaceList(true);
   }, [setOpenUserWorkspaceList]);
 
diff --git a/packages/frontend/core/src/components/workspace-upgrade/upgrade.tsx b/packages/frontend/core/src/components/workspace-upgrade/upgrade.tsx
index 24c36ced7..f05946fde 100644
--- a/packages/frontend/core/src/components/workspace-upgrade/upgrade.tsx
+++ b/packages/frontend/core/src/components/workspace-upgrade/upgrade.tsx
@@ -2,7 +2,7 @@ import { Button } from '@affine/component/ui/button';
 import { AffineShapeIcon } from '@affine/core/components/page-list'; // TODO(@eyhn): import from page-list temporarily, need to defined common svg icon/images management.
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
 import { useNavigateHelper } from '@affine/core/hooks/use-navigate-helper';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { WorkspaceSubPath } from '@affine/core/shared';
 import { useI18n } from '@affine/i18n';
 import { useLiveData, useService, WorkspaceService } from '@toeverything/infra';
@@ -26,9 +26,7 @@ export const WorkspaceUpgrade = function WorkspaceUpgrade() {
       return;
     }
 
-    mixpanel.track('Button', {
-      resolve: 'UpgradeWorkspace',
-    });
+    track.workspace.$.$.upgradeWorkspace();
 
     try {
       const newWorkspace = await currentWorkspace.upgrade.upgrade();
diff --git a/packages/frontend/core/src/hooks/affine/use-export-page.ts b/packages/frontend/core/src/hooks/affine/use-export-page.ts
index dc35fa3e9..1f11173c1 100644
--- a/packages/frontend/core/src/hooks/affine/use-export-page.ts
+++ b/packages/frontend/core/src/hooks/affine/use-export-page.ts
@@ -3,7 +3,7 @@ import {
   pushGlobalLoadingEventAtom,
   resolveGlobalLoadingEventAtom,
 } from '@affine/component/global-loading';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { apis } from '@affine/electron-api';
 import { useI18n } from '@affine/i18n';
 import type { PageRootService, RootBlockModel } from '@blocksuite/blocks';
@@ -26,10 +26,8 @@ async function exportHandler({ page, type }: ExportHandlerOptions) {
   if (editorRoot) {
     pageService = editorRoot.spec.getService<PageRootService>('affine:page');
   }
-  mixpanel.track('ShareCreated', {
+  track.$.header.share.export({
     type,
-    segment: 'sharing panel',
-    module: 'export share',
   });
   switch (type) {
     case 'html':
diff --git a/packages/frontend/core/src/hooks/affine/use-register-blocksuite-editor-commands.tsx b/packages/frontend/core/src/hooks/affine/use-register-blocksuite-editor-commands.tsx
index 0a9ed35e4..9d0b36a06 100644
--- a/packages/frontend/core/src/hooks/affine/use-register-blocksuite-editor-commands.tsx
+++ b/packages/frontend/core/src/hooks/affine/use-register-blocksuite-editor-commands.tsx
@@ -4,7 +4,7 @@ import {
   PreconditionStrategy,
   registerAffineCommand,
 } from '@affine/core/commands';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { CompatibleFavoriteItemsAdapter } from '@affine/core/modules/properties';
 import { WorkspaceFlavour } from '@affine/env/workspace';
 import { useI18n } from '@affine/i18n';
@@ -161,10 +161,8 @@ export function useRegisterBlocksuiteEditorCommands() {
         label: t['com.affine.header.option.duplicate'](),
         run() {
           duplicate(docId);
-          mixpanel.track('DocCreated', {
-            control: 'cmdk',
-            type: 'doc duplicate',
-            category: 'doc',
+          track.$.cmdk.$.createDoc({
+            control: 'duplicate',
           });
         },
       })
diff --git a/packages/frontend/core/src/hooks/affine/use-share-url.ts b/packages/frontend/core/src/hooks/affine/use-share-url.ts
index fd711ea12..affec8cca 100644
--- a/packages/frontend/core/src/hooks/affine/use-share-url.ts
+++ b/packages/frontend/core/src/hooks/affine/use-share-url.ts
@@ -1,5 +1,5 @@
 import { notify } from '@affine/component';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { getAffineCloudBaseUrl } from '@affine/core/modules/cloud/services/fetch';
 import { useI18n } from '@affine/i18n';
 import type { Disposable } from '@blocksuite/global/utils';
@@ -68,9 +68,8 @@ export const useSharingUrl = ({
         .catch(err => {
           console.error(err);
         });
-      mixpanel.track('ShareLinkCopied', {
-        module: urlType === 'share' ? 'public share' : 'private share',
-        type: 'link',
+      track.$.header.share.copyShareLink({
+        type: urlType === 'share' ? 'public' : 'private',
       });
     } else {
       notify.error({
diff --git a/packages/frontend/core/src/hooks/affine/use-subscription-notify.tsx b/packages/frontend/core/src/hooks/affine/use-subscription-notify.tsx
index 09bddc38d..07dde9932 100644
--- a/packages/frontend/core/src/hooks/affine/use-subscription-notify.tsx
+++ b/packages/frontend/core/src/hooks/affine/use-subscription-notify.tsx
@@ -1,5 +1,5 @@
 import { useUpgradeNotify } from '@affine/core/components/affine/subscription-landing/notify';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { SubscriptionPlan, SubscriptionRecurring } from '@affine/graphql';
 import { nanoid } from 'nanoid';
 import { useCallback, useEffect } from 'react';
@@ -129,11 +129,9 @@ export const useSubscriptionNotifyReader = () => {
       upgradeNotify(link);
       localStorage.removeItem(localStorageKey);
 
-      // mixpanel
-      mixpanel.track('PlanChangeSucceeded', {
-        category: recurring,
-        type: plan,
-        control: 'new subscription',
+      track.$.$.$.checkout({
+        plan,
+        recurring,
       });
     } catch (err) {
       console.error('Failed to parse subscription callback link', err);
diff --git a/packages/frontend/core/src/hooks/use-app-updater.ts b/packages/frontend/core/src/hooks/use-app-updater.ts
index 858a24122..89a0cf5a9 100644
--- a/packages/frontend/core/src/hooks/use-app-updater.ts
+++ b/packages/frontend/core/src/hooks/use-app-updater.ts
@@ -7,7 +7,7 @@ import { atomWithObservable, atomWithStorage } from 'jotai/utils';
 import { useCallback, useState } from 'react';
 import { Observable } from 'rxjs';
 
-import { mixpanel } from '../mixpanel';
+import { track } from '../mixpanel';
 import { popupWindow } from '../utils';
 import { useAsyncCallback } from './affine-async-hooks';
 
@@ -122,9 +122,7 @@ export const useAppUpdater = () => {
   );
 
   const quitAndInstall = useCallback(() => {
-    mixpanel.track('Button', {
-      resolve: 'QuitAndInstall',
-    });
+    track.$.navigationPanel.bottomButtons.quitAndInstall();
     if (updateReady) {
       setAppQuitting(true);
       apis?.updater.quitAndInstall().catch(err => {
@@ -135,9 +133,7 @@ export const useAppUpdater = () => {
   }, [updateReady]);
 
   const checkForUpdates = useCallback(async () => {
-    mixpanel.track('Button', {
-      resolve: 'CheckForUpdates',
-    });
+    track.$.settingsPanel.about.checkUpdates();
     if (checkingForUpdates) {
       return;
     }
@@ -154,9 +150,7 @@ export const useAppUpdater = () => {
   }, [checkingForUpdates, setCheckingForUpdates]);
 
   const downloadUpdate = useCallback(() => {
-    mixpanel.track('Button', {
-      resolve: 'DownloadUpdate',
-    });
+    track.$.settingsPanel.about.downloadUpdate();
     apis?.updater.downloadUpdate().catch(err => {
       console.error('Error downloading update:', err);
     });
@@ -164,8 +158,8 @@ export const useAppUpdater = () => {
 
   const toggleAutoDownload = useCallback(
     (enable: boolean) => {
-      mixpanel.track('Button', {
-        resolve: 'ToggleAutoDownload',
+      track.$.settingsPanel.about.changeAppSetting({
+        key: 'autoDownload',
         value: enable,
       });
       setSetting({
@@ -177,8 +171,8 @@ export const useAppUpdater = () => {
 
   const toggleAutoCheck = useCallback(
     (enable: boolean) => {
-      mixpanel.track('Button', {
-        resolve: 'ToggleAutoCheck',
+      track.$.settingsPanel.about.changeAppSetting({
+        key: 'autoCheckUpdates',
         value: enable,
       });
       setSetting({
@@ -189,17 +183,13 @@ export const useAppUpdater = () => {
   );
 
   const openChangelog = useAsyncCallback(async () => {
-    mixpanel.track('Button', {
-      resolve: 'OpenChangelog',
-    });
+    track.$.navigationPanel.bottomButtons.openChangelog();
     popupWindow(runtimeConfig.changelogUrl);
     await setChangelogUnread(true);
   }, [setChangelogUnread]);
 
   const dismissChangelog = useAsyncCallback(async () => {
-    mixpanel.track('Button', {
-      resolve: 'DismissChangelog',
-    });
+    track.$.navigationPanel.bottomButtons.dismissChangelog();
     await setChangelogUnread(true);
   }, [setChangelogUnread]);
 
diff --git a/packages/frontend/core/src/mixpanel/auto.ts b/packages/frontend/core/src/mixpanel/auto.ts
index ea6331333..24894f543 100644
--- a/packages/frontend/core/src/mixpanel/auto.ts
+++ b/packages/frontend/core/src/mixpanel/auto.ts
@@ -15,7 +15,7 @@ export function makeTracker(trackFn: TrackFn): CallableEventsChain {
       get(target, prop) {
         if (
           typeof prop !== 'string' ||
-          prop === '$$typeof' /* webpack hot load reading this prop */
+          prop === '$$typeof' /* webpack hot-reload reads this prop */
         ) {
           return undefined;
         }
@@ -55,7 +55,12 @@ export function makeTracker(trackFn: TrackFn): CallableEventsChain {
  * @example
  *
  * ```html
- * <button data-event-chain='$.cmdk.settings.quicksearch.changeLanguage' data-event-arg='cn' />
+ * <button
+ *   data-event-chain='$.cmdk.settings.changeLanguage'
+ *   data-event-arg='cn'
+ *   <!-- or -->
+ *   data-event-args-foo='bar'
+ * />
  * ```
  */
 export function enableAutoTrack(root: HTMLElement, trackFn: TrackFn) {
@@ -114,5 +119,6 @@ declare module 'react' {
   interface HTMLAttributes<T> {
     'data-event-props'?: EventsUnion;
     'data-event-arg'?: string;
+    'data-event-args-control'?: string;
   }
 }
diff --git a/packages/frontend/core/src/mixpanel/events.ts b/packages/frontend/core/src/mixpanel/events.ts
index 464ec9796..5ef2bdeef 100644
--- a/packages/frontend/core/src/mixpanel/events.ts
+++ b/packages/frontend/core/src/mixpanel/events.ts
@@ -1,43 +1,291 @@
 // let '$' stands for unspecific matrix
 /* eslint-disable rxjs/finnish */
-export interface Events {
-  $: {
-    cmdk: {
-      settings: ['openSettings', 'changeLanguage'];
-    };
-    navigationPanel: {
-      generalFunction: [
-        'quickSearch',
-        'createDoc',
-        'goToAllPage',
-        'goToJournals',
-        'openSettings',
-      ];
-      collection: ['createDoc'];
-      bottomButtong: ['downloadApp', 'restartAndInstallUpdate'];
-      others: ['openTrash', 'export'];
+
+// SECTION: app events
+type GeneralEvents = 'openMigrationDataHelp' | 'export';
+type CmdkEvents = 'quickSearch';
+type AppEvents =
+  | 'checkUpdates'
+  | 'downloadUpdate'
+  | 'downloadApp'
+  | 'quitAndInstall'
+  | 'openChangelog'
+  | 'dismissChangelog';
+type NavigationEvents =
+  | 'openInNewTab'
+  | 'openInSplitView'
+  | 'switchTab'
+  | 'switchSplitView'
+  | 'navigate'
+  | 'open'
+  | 'close'; // openclose modal/diaglog
+
+// END SECTION
+
+// SECTION: doc events
+type WorkspaceEvents =
+  | 'createWorkspace'
+  | 'upgradeWorkspace'
+  | 'enableCloudWorkspace'
+  | 'import'
+  | 'export'
+  | 'openWorkspaceList';
+type DocEvents =
+  | 'createDoc'
+  | 'renameDoc'
+  | 'linkDoc'
+  | 'deleteDoc'
+  | 'switchPageMode';
+type EditorEvents = 'bold' | 'italic' | 'underline' | 'strikeThrough';
+// END SECTION
+
+// SECTION: setting events
+type SettingEvents =
+  | 'openSettings'
+  | 'changeAppSetting'
+  | 'changeEditorSetting';
+// END SECTION
+
+// SECTION: organize events
+type CollectionEvents =
+  | 'createCollection'
+  | 'deleteCollection'
+  | 'renameCollection'
+  | 'addDocToCollection';
+type FolderEvents =
+  | 'createFolder'
+  | 'renameFolder'
+  | 'moveFolder'
+  | 'deleteFolder';
+type TagEvents = 'createTag' | 'deleteTag' | 'renameTag' | 'tagDoc';
+type FavoriteEvents = 'toggleFavorite';
+type OrganizeItemEvents = // doc, link, folder, collection, tag
+
+    | 'createOrganizeItem'
+    | 'renameOrganizeItem'
+    | 'moveOrganizeItem'
+    | 'deleteOrganizeItem'
+    | 'orderOrganizeItem';
+type OrganizeEvents =
+  | OrganizeItemEvents
+  | CollectionEvents
+  | FolderEvents
+  | TagEvents
+  | FavoriteEvents;
+// END SECTION
+
+// SECTION: cloud events
+type ShareEvents = 'createShareLink' | 'copyShareLink';
+type AuthEvents = 'signIn' | 'signUp' | 'oauth' | 'signOut';
+type AccountEvents = 'uploadAvatar' | 'removeAvatar' | 'updateUserName';
+type PaymentEvents =
+  | 'viewPlans'
+  | 'bookDemo'
+  | 'checkout'
+  | 'changeSubscriptionRecurring'
+  | 'confirmChangingSubscriptionRecurring'
+  | 'cancelSubscription'
+  | 'confirmCancelingSubscription'
+  | 'resumeSubscription'
+  | 'confirmResumingSubscription';
+// END SECTION
+
+type UserEvents =
+  | GeneralEvents
+  | AppEvents
+  | NavigationEvents
+  | WorkspaceEvents
+  | DocEvents
+  | EditorEvents
+  | SettingEvents
+  | CmdkEvents
+  | OrganizeEvents
+  | ShareEvents
+  | AuthEvents
+  | AccountEvents
+  | PaymentEvents;
+
+interface PageDivision {
+  [page: string]: {
+    [segment: string]: {
+      [module: string]: UserEvents[];
     };
   };
+}
+
+const PageEvents = {
+  // page: {
+  //   $: {}
+  //   ^ if empty
+  //   segment: {
+  //     module: ['event1', 'event2']
+  //   },
+  // },
+  // to: page.$.segment.module.event1()
+  $: {
+    $: {
+      $: ['createWorkspace', 'checkout'],
+      auth: ['oauth', 'signIn', 'signUp'],
+    },
+    settingsPanel: {
+      menu: ['openSettings'],
+      workspace: ['viewPlans'],
+      profileAndBadge: ['viewPlans'],
+      accountUsage: ['viewPlans'],
+      accountSettings: ['uploadAvatar', 'removeAvatar', 'updateUserName'],
+      plans: [
+        'checkout',
+        'changeSubscriptionRecurring',
+        'confirmChangingSubscriptionRecurring',
+        'cancelSubscription',
+        'confirmCancelingSubscription',
+        'resumeSubscription',
+        'confirmResumingSubscription',
+      ],
+      billing: ['viewPlans', 'bookDemo'],
+      about: ['checkUpdates', 'downloadUpdate', 'changeAppSetting'],
+    },
+    cmdk: {
+      $: ['createDoc'],
+      settings: ['openSettings', 'changeAppSetting'],
+    },
+    navigationPanel: {
+      $: ['quickSearch', 'createDoc', 'navigate', 'openSettings'],
+      organize: [
+        'createOrganizeItem',
+        'renameOrganizeItem',
+        'moveOrganizeItem',
+        'deleteOrganizeItem',
+        'orderOrganizeItem',
+        'openInNewTab',
+        'openInSplitView',
+        'toggleFavorite',
+      ],
+      docs: ['createDoc', 'deleteDoc', 'linkDoc'],
+      collections: ['createDoc', 'addDocToCollection'],
+      folders: ['createDoc'],
+      tags: ['createDoc', 'tagDoc'],
+      favorites: ['createDoc'],
+      migrationData: ['openMigrationDataHelp'],
+      bottomButtons: [
+        'downloadApp',
+        'quitAndInstall',
+        'openChangelog',
+        'dismissChangelog',
+      ],
+      others: ['navigate', 'import'],
+      workspaceList: [
+        'open',
+        'signIn',
+        'createWorkspace',
+        'createDoc',
+        'openSettings',
+      ],
+      profileAndBadge: ['openSettings'],
+    },
+    aiOnboarding: {
+      dialog: ['viewPlans'],
+    },
+    docHistory: {
+      $: ['open', 'close', 'switchPageMode', 'viewPlans'],
+    },
+    paywall: {
+      storage: ['viewPlans'],
+      aiAction: ['viewPlans'],
+    },
+    header: {
+      actions: ['createDoc', 'createWorkspace', 'switchPageMode'],
+      share: ['createShareLink', 'copyShareLink', 'export'],
+    },
+  },
   doc: {
     editor: {
-      formatToolbar: ['bold'];
+      slashMenu: ['linkDoc', 'createDoc'],
+      atMenu: ['linkDoc'],
+      formatToolbar: ['bold'],
+    },
+  },
+  // remove when type added
+  // eslint-disable-next-line @typescript-eslint/ban-types
+  edgeless: {},
+  workspace: {
+    $: {
+      $: ['upgradeWorkspace'],
+    },
+  },
+  allDocs: {
+    header: {
+      actions: ['createDoc', 'createWorkspace'],
+    },
+    list: {
+      docMenu: ['createDoc'],
+    },
+  },
+  // remove when type added
+  // eslint-disable-next-line @typescript-eslint/ban-types
+  collection: {},
+  // remove when type added
+  // eslint-disable-next-line @typescript-eslint/ban-types
+  tag: {},
+  // remove when type added
+  // eslint-disable-next-line @typescript-eslint/ban-types
+  trash: {},
+  subscriptionLanding: {
+    $: {
+      $: ['checkout'],
+    },
+  },
+} as const satisfies PageDivision;
+
+type OrganizeItemType = 'doc' | 'folder' | 'collection' | 'tag' | 'favorite';
+type OrganizeItemArgs =
+  | {
+      type: 'link';
+      target: OrganizeItemType;
+    }
+  | {
+      type: OrganizeItemType;
     };
-  };
-  edgeless: {
-    editor: {
-      formatToolbar: ['drawConnector'];
-    };
-  };
-  // remove when type added
-  // eslint-disable-next-line @typescript-eslint/ban-types
-  allDocs: {};
-  // remove when type added
-  // eslint-disable-next-line @typescript-eslint/ban-types
-  collection: {};
-  // remove when type added
-  // eslint-disable-next-line @typescript-eslint/ban-types
-  tag: {};
-  // remove when type added
-  // eslint-disable-next-line @typescript-eslint/ban-types
-  trash: {};
-}
+
+type PaymentEventArgs = {
+  plan: string;
+  recurring: string;
+};
+
+export type EventArgs = {
+  createWorkspace: { flavour: string };
+  oauth: { provider: string };
+  viewPlans: PaymentEventArgs;
+  checkout: PaymentEventArgs;
+  cancelSubscription: PaymentEventArgs;
+  confirmCancelingSubscription: PaymentEventArgs;
+  resumeSubscription: PaymentEventArgs;
+  confirmResumingSubscription: PaymentEventArgs;
+  changeSubscriptionRecurring: PaymentEventArgs;
+  confirmChangingSubscriptionRecurring: PaymentEventArgs;
+  navigate: { to: string };
+  openSettings: { to: string };
+  changeAppSetting: { key: string; value: string | boolean | number };
+  changeEditorSetting: { key: string; value: string | boolean | number };
+  createOrganizeItem: OrganizeItemArgs;
+  renameOrganizeItem: OrganizeItemArgs;
+  moveOrganizeItem: OrganizeItemArgs;
+  deleteOrganizeItem: OrganizeItemArgs;
+  orderOrganizeItem: OrganizeItemArgs;
+  openInNewTab: { type: OrganizeItemType };
+  openInSplitView: { type: OrganizeItemType };
+  toggleFavorite: OrganizeItemArgs & { on: boolean };
+  createDoc: { mode?: 'edgeless' | 'page' };
+  switchPageMode: { mode: 'edgeless' | 'page' };
+  createShareLink: { mode: 'edgeless' | 'page' };
+  copyShareLink: { type: 'public' | 'private' };
+  export: { type: string };
+};
+
+// for type checking
+// if it complains, check the definition of [EventArgs] to make sure it's key is a subset of [UserEvents]
+export const YOU_MUST_DEFINE_ARGS_WITH_WRONG_EVENT_NAME: keyof EventArgs extends UserEvents
+  ? true
+  : false = true;
+
+export type Events = typeof PageEvents;
diff --git a/packages/frontend/core/src/mixpanel/types.ts b/packages/frontend/core/src/mixpanel/types.ts
index 97ad213a5..5569a09a0 100644
--- a/packages/frontend/core/src/mixpanel/types.ts
+++ b/packages/frontend/core/src/mixpanel/types.ts
@@ -1,13 +1,23 @@
-import type { Events } from './events';
+import type { EventArgs, Events } from './events';
+
+type EventPropsOverride = {
+  page?: keyof Events;
+  segment?: string;
+  module?: string;
+  control?: string;
+};
 
 export type CallableEventsChain = {
   [Page in keyof Events]: {
     [Segment in keyof Events[Page]]: {
       [Module in keyof Events[Page][Segment]]: {
         // @ts-expect-error ignore `symbol | number` as key
-        [Control in Events[Page][Segment][Module][number]]: (
-          arg?: string
-        ) => void;
+        [Event in Events[Page][Segment][Module][number]]: Event extends keyof EventArgs
+          ? (
+              // we make all args partial to simply satisfies nullish type checking
+              args?: Partial<EventArgs[Event]> & EventPropsOverride
+            ) => void
+          : (args?: EventPropsOverride) => void;
       };
     };
   };
@@ -18,14 +28,14 @@ export type EventsUnion = {
     [Segment in keyof Events[Page]]: {
       [Module in keyof Events[Page][Segment]]: {
         // @ts-expect-error ignore `symbol | number` as key
-        [Control in Events[Page][Segment][Module][number]]: `${Page}.${Segment}.${Module}.${Control}`;
+        [Event in Events[Page][Segment][Module][number]]: `${Page}.${Segment}.${Module}.${Event}`;
         // @ts-expect-error ignore `symbol | number` as key
       }[Events[Page][Segment][Module][number]];
     }[keyof Events[Page][Segment]];
   }[keyof Events[Page]];
 }[keyof Events];
 
-// page > segment > module > [controls]
+// page > segment > module > [events]
 type IsFourLevelsDeep<
   T,
   Depth extends number[] = [],
diff --git a/packages/frontend/core/src/modules/explorer/views/nodes/collection/index.tsx b/packages/frontend/core/src/modules/explorer/views/nodes/collection/index.tsx
index d5af9da23..c84940428 100644
--- a/packages/frontend/core/src/modules/explorer/views/nodes/collection/index.tsx
+++ b/packages/frontend/core/src/modules/explorer/views/nodes/collection/index.tsx
@@ -10,7 +10,7 @@ import {
   filterPage,
   useEditCollection,
 } from '@affine/core/components/page-list';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { CollectionService } from '@affine/core/modules/collection';
 import { CompatibleFavoriteItemsAdapter } from '@affine/core/modules/properties';
 import { ShareDocsService } from '@affine/core/modules/share-doc';
@@ -83,10 +83,9 @@ export const ExplorerCollectionNode = ({
           ...collection,
           name,
         }));
-        mixpanel.track('CollectionRenamed', {
-          page: 'sidebar',
-          module: 'collection',
-          control: 'rename collection',
+
+        track.$.navigationPanel.organize.renameOrganizeItem({
+          type: 'collection',
         });
         toast(t['com.affine.toastMessage.rename']());
       }
@@ -113,10 +112,10 @@ export const ExplorerCollectionNode = ({
       if (collection && data.treeInstruction?.type === 'make-child') {
         if (data.source.data.entity?.type === 'doc') {
           handleAddDocToCollection(data.source.data.entity.id);
-          mixpanel.track('AddDocToCollection', {
-            page: 'sidebar',
-            module: 'collection',
-            control: 'drop doc on collection',
+          track.$.navigationPanel.organize.createOrganizeItem({
+            type: 'link',
+            target: 'doc',
+            control: 'drag',
           });
         }
       } else {
@@ -144,10 +143,9 @@ export const ExplorerCollectionNode = ({
     (data: DropTargetDropEvent<AffineDNDData>) => {
       if (collection && data.source.data.entity?.type === 'doc') {
         handleAddDocToCollection(data.source.data.entity.id);
-        mixpanel.track('AddDocToCollection', {
-          page: 'sidebar',
-          module: 'collection',
-          control: 'drop doc on collection',
+        track.$.navigationPanel.organize.createOrganizeItem({
+          type: 'collection',
+          control: 'drag',
         });
       }
     },
diff --git a/packages/frontend/core/src/modules/explorer/views/nodes/collection/operations.tsx b/packages/frontend/core/src/modules/explorer/views/nodes/collection/operations.tsx
index 83ea030e3..9a4330395 100644
--- a/packages/frontend/core/src/modules/explorer/views/nodes/collection/operations.tsx
+++ b/packages/frontend/core/src/modules/explorer/views/nodes/collection/operations.tsx
@@ -7,7 +7,7 @@ import {
 } from '@affine/component';
 import { useAppSettingHelper } from '@affine/core/hooks/affine/use-app-setting-helper';
 import { useDeleteCollectionInfo } from '@affine/core/hooks/affine/use-delete-collection-info';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { CollectionService } from '@affine/core/modules/collection';
 import { CompatibleFavoriteItemsAdapter } from '@affine/core/modules/properties';
 import { WorkbenchService } from '@affine/core/modules/workbench';
@@ -58,15 +58,9 @@ export const useExplorerCollectionNodeOperations = (
   const createAndAddDocument = useCallback(() => {
     const newDoc = docsService.createDoc();
     collectionService.addPageToCollection(collectionId, newDoc.id);
-    mixpanel.track('DocCreated', {
-      page: 'sidebar',
-      module: 'collection',
-      control: 'add doc button',
-    });
-    mixpanel.track('AddDocToCollection', {
-      page: 'sidebar',
-      module: 'collection',
-      control: 'add doc button',
+    track.$.navigationPanel.collections.createDoc();
+    track.$.navigationPanel.collections.addDocToCollection({
+      control: 'button',
     });
     workbenchService.workbench.openDoc(newDoc.id);
     onOpenCollapsed();
@@ -80,12 +74,8 @@ export const useExplorerCollectionNodeOperations = (
 
   const handleToggleFavoriteCollection = useCallback(() => {
     compatibleFavoriteItemsAdapter.toggle(collectionId, 'collection');
-    mixpanel.track('ToggleFavorite', {
-      page: 'sidebar',
-      module: 'collection',
-      control: 'toggle favorite collection button',
+    track.$.navigationPanel.organize.toggleFavorite({
       type: 'collection',
-      id: collectionId,
     });
   }, [compatibleFavoriteItemsAdapter, collectionId]);
 
@@ -104,28 +94,20 @@ export const useExplorerCollectionNodeOperations = (
 
   const handleOpenInSplitView = useCallback(() => {
     workbenchService.workbench.openCollection(collectionId, { at: 'beside' });
-    mixpanel.track('OpenInSplitView', {
-      page: 'sidebar',
-      module: 'collection',
-      control: 'open in split view button',
+    track.$.navigationPanel.organize.openInSplitView({
+      type: 'collection',
     });
   }, [collectionId, workbenchService.workbench]);
 
   const handleOpenInNewTab = useCallback(() => {
     workbenchService.workbench.openCollection(collectionId, { at: 'new-tab' });
-    mixpanel.track('OpenInNewTab', {
-      page: 'sidebar',
-      module: 'collection',
-      control: 'open in new tab button',
-    });
+    track.$.navigationPanel.organize.openInNewTab({ type: 'collection' });
   }, [collectionId, workbenchService.workbench]);
 
   const handleDeleteCollection = useCallback(() => {
     collectionService.deleteCollection(deleteInfo, collectionId);
-    mixpanel.track('CollectionDeleted', {
-      page: 'sidebar',
-      module: 'collection',
-      control: 'delete collection button',
+    track.$.navigationPanel.organize.deleteOrganizeItem({
+      type: 'collection',
     });
   }, [collectionId, collectionService, deleteInfo]);
 
diff --git a/packages/frontend/core/src/modules/explorer/views/nodes/doc/index.tsx b/packages/frontend/core/src/modules/explorer/views/nodes/doc/index.tsx
index c43563ec9..0a111b415 100644
--- a/packages/frontend/core/src/modules/explorer/views/nodes/doc/index.tsx
+++ b/packages/frontend/core/src/modules/explorer/views/nodes/doc/index.tsx
@@ -7,7 +7,7 @@ import {
 } from '@affine/component';
 import { InfoModal } from '@affine/core/components/affine/page-properties';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { DocsSearchService } from '@affine/core/modules/docs-search';
 import type { AffineDNDData } from '@affine/core/types/dnd';
 import { useI18n } from '@affine/i18n';
@@ -116,11 +116,7 @@ export const ExplorerDocNode = ({
   const handleRename = useAsyncCallback(
     async (newName: string) => {
       await docsService.changeDocTitle(docId, newName);
-      mixpanel.track('DocRenamed', {
-        page: 'sidebar',
-        module: 'doc',
-        control: 'doc rename',
-      });
+      track.$.navigationPanel.organize.renameOrganizeItem({ type: 'doc' });
     },
     [docId, docsService]
   );
@@ -130,10 +126,8 @@ export const ExplorerDocNode = ({
       if (data.treeInstruction?.type === 'make-child') {
         if (data.source.data.entity?.type === 'doc') {
           await docsService.addLinkedDoc(docId, data.source.data.entity.id);
-          mixpanel.track('LinkedDocCreated', {
-            page: 'sidebar',
-            module: 'doc',
-            control: 'drop doc on doc',
+          track.$.navigationPanel.docs.linkDoc({
+            control: 'drag',
           });
         } else {
           toast(t['com.affine.rootAppSidebar.doc.link-doc-only']());
@@ -164,10 +158,8 @@ export const ExplorerDocNode = ({
       if (data.source.data.entity?.type === 'doc') {
         // TODO(eyhn): timeout&error handling
         await docsService.addLinkedDoc(docId, data.source.data.entity.id);
-        mixpanel.track('LinkedDocCreated', {
-          page: 'sidebar',
-          module: 'doc',
-          control: 'drop doc on doc',
+        track.$.navigationPanel.docs.linkDoc({
+          control: 'drag',
         });
       } else {
         toast(t['com.affine.rootAppSidebar.doc.link-doc-only']());
diff --git a/packages/frontend/core/src/modules/explorer/views/nodes/doc/operations.tsx b/packages/frontend/core/src/modules/explorer/views/nodes/doc/operations.tsx
index 748bf11e6..c4d013b1d 100644
--- a/packages/frontend/core/src/modules/explorer/views/nodes/doc/operations.tsx
+++ b/packages/frontend/core/src/modules/explorer/views/nodes/doc/operations.tsx
@@ -8,7 +8,7 @@ import {
 } from '@affine/component';
 import { useAppSettingHelper } from '@affine/core/hooks/affine/use-app-setting-helper';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { CompatibleFavoriteItemsAdapter } from '@affine/core/modules/properties';
 import { WorkbenchService } from '@affine/core/modules/workbench';
 import { useI18n } from '@affine/i18n';
@@ -68,10 +68,8 @@ export const useExplorerDocNodeOperations = (
       },
       onConfirm() {
         docRecord.moveToTrash();
-        mixpanel.track('DocMovedTrash', {
-          page: 'sidebar',
-          module: 'doc',
-          control: 'move to trash button',
+        track.$.navigationPanel.docs.deleteDoc({
+          control: 'button',
         });
         toast(t['com.affine.toastMessage.movedTrash']());
       },
@@ -82,10 +80,8 @@ export const useExplorerDocNodeOperations = (
     workbenchService.workbench.openDoc(docId, {
       at: 'new-tab',
     });
-    mixpanel.track('OpenInNewTab', {
-      page: 'sidebar',
-      module: 'doc',
-      control: 'open in new tab button',
+    track.$.navigationPanel.organize.openInNewTab({
+      type: 'doc',
     });
   }, [docId, workbenchService]);
 
@@ -93,10 +89,8 @@ export const useExplorerDocNodeOperations = (
     workbenchService.workbench.openDoc(docId, {
       at: 'beside',
     });
-    mixpanel.track('OpenInSplitView', {
-      page: 'sidebar',
-      module: 'doc',
-      control: 'open in split view button',
+    track.$.navigationPanel.organize.openInSplitView({
+      type: 'doc',
     });
   }, [docId, workbenchService]);
 
@@ -104,28 +98,16 @@ export const useExplorerDocNodeOperations = (
     const newDoc = docsService.createDoc();
     // TODO: handle timeout & error
     await docsService.addLinkedDoc(docId, newDoc.id);
-    mixpanel.track('DocCreated', {
-      page: 'sidebar',
-      module: 'doc',
-      control: 'add linked doc button',
-    });
-    mixpanel.track('LinkedDocCreated', {
-      page: 'sidebar',
-      module: 'doc',
-      control: 'add linked doc button',
-    });
+    track.$.navigationPanel.docs.createDoc({ control: 'linkDoc' });
+    track.$.navigationPanel.docs.linkDoc({ control: 'createDoc' });
     workbenchService.workbench.openDoc(newDoc.id);
     options.openNodeCollapsed();
   }, [docId, options, docsService, workbenchService.workbench]);
 
   const handleToggleFavoriteDoc = useCallback(() => {
     compatibleFavoriteItemsAdapter.toggle(docId, 'doc');
-    mixpanel.track('ToggleFavorite', {
-      page: 'sidebar',
-      module: 'doc',
-      control: 'toggle favorite button',
+    track.$.navigationPanel.organize.toggleFavorite({
       type: 'doc',
-      id: docId,
     });
   }, [docId, compatibleFavoriteItemsAdapter]);
 
diff --git a/packages/frontend/core/src/modules/explorer/views/nodes/folder/index.tsx b/packages/frontend/core/src/modules/explorer/views/nodes/folder/index.tsx
index bf2574efe..d51d901d1 100644
--- a/packages/frontend/core/src/modules/explorer/views/nodes/folder/index.tsx
+++ b/packages/frontend/core/src/modules/explorer/views/nodes/folder/index.tsx
@@ -15,7 +15,7 @@ import {
   useSelectDoc,
   useSelectTag,
 } from '@affine/core/components/page-list/selector';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import {
   type FolderNode,
   OrganizeService,
@@ -178,10 +178,8 @@ export const ExplorerFolderNodeFolder = ({
 
   const handleDelete = useCallback(() => {
     node.delete();
-    mixpanel.track('FolderDeleted', {
-      page: 'sidebar',
-      module: 'organize',
-      control: `delete folder`,
+    track.$.navigationPanel.organize.deleteOrganizeItem({
+      type: 'folder',
     });
     notify.success({
       title: t['com.affine.rootAppSidebar.organize.delete.notify-title']({
@@ -229,23 +227,14 @@ export const ExplorerFolderNodeFolder = ({
             return;
           }
           node.moveHere(data.source.data.entity.id, node.indexAt('before'));
-          mixpanel.track('FolderMoved', {
-            page: 'sidebar',
-            module: 'organize',
-            control: 'drop folder at folder',
-            type: 'folder',
-            id: data.source.data.entity.id,
-          });
+          track.$.navigationPanel.organize.moveOrganizeItem({ type: 'folder' });
         } else if (
           data.source.data.from?.at === 'explorer:organize:folder-node'
         ) {
           node.moveHere(data.source.data.from.nodeId, node.indexAt('before'));
-          mixpanel.track('FolderLinkMoved', {
-            page: 'sidebar',
-            module: 'organize',
-            control: 'drop folder link at folder',
-            type: data.source.data.entity?.type,
-            id: data.source.data.entity?.id,
+          track.$.navigationPanel.organize.moveOrganizeItem({
+            type: 'link',
+            target: data.source.data.entity?.type,
           });
         } else if (
           data.source.data.entity?.type === 'collection' ||
@@ -257,12 +246,9 @@ export const ExplorerFolderNodeFolder = ({
             data.source.data.entity.id,
             node.indexAt('before')
           );
-          mixpanel.track('FolderLinkCreated', {
-            page: 'sidebar',
-            module: 'organize',
-            control: 'drop entity at folder',
-            type: data.source.data.entity?.type,
-            id: data.source.data.entity?.id,
+          track.$.navigationPanel.organize.createOrganizeItem({
+            type: 'link',
+            target: data.source.data.entity?.type,
           });
         }
       } else {
@@ -312,23 +298,13 @@ export const ExplorerFolderNodeFolder = ({
           return;
         }
         node.moveHere(data.source.data.entity.id, node.indexAt('before'));
-        mixpanel.track('FolderMoved', {
-          page: 'sidebar',
-          module: 'organize',
-          control: 'drop folder at folder',
-          type: 'folder',
-          id: data.source.data.entity.id,
-        });
+        track.$.navigationPanel.organize.moveOrganizeItem({ type: 'folder' });
       } else if (
         data.source.data.from?.at === 'explorer:organize:folder-node'
       ) {
         node.moveHere(data.source.data.from.nodeId, node.indexAt('before'));
-        mixpanel.track('FolderLinkMoved', {
-          page: 'sidebar',
-          module: 'organize',
-          control: 'drop folder link at folder',
+        track.$.navigationPanel.organize.moveOrganizeItem({
           type: data.source.data.entity?.type,
-          id: data.source.data.entity?.id,
         });
       } else if (
         data.source.data.entity?.type === 'collection' ||
@@ -340,12 +316,9 @@ export const ExplorerFolderNodeFolder = ({
           data.source.data.entity.id,
           node.indexAt('before')
         );
-        mixpanel.track('FolderLinkCreated', {
-          page: 'sidebar',
-          module: 'organize',
-          control: 'drop entity at folder',
-          type: data.source.data.entity?.type,
-          id: data.source.data.entity?.id,
+        track.$.navigationPanel.organize.createOrganizeItem({
+          type: 'link',
+          target: data.source.data.entity?.type,
         });
       }
     },
@@ -374,13 +347,7 @@ export const ExplorerFolderNodeFolder = ({
             data.source.data.entity.id,
             node.indexAt(at, dropAtNode.id)
           );
-          mixpanel.track('FolderMoved', {
-            page: 'sidebar',
-            module: 'organize',
-            control: `drop folder ${at === 'before' ? 'above' : 'below'} node`,
-            type: 'folder',
-            id: data.source.data.entity?.id,
-          });
+          track.$.navigationPanel.organize.moveOrganizeItem({ type: 'folder' });
         } else if (
           data.source.data.from?.at === 'explorer:organize:folder-node'
         ) {
@@ -388,12 +355,9 @@ export const ExplorerFolderNodeFolder = ({
             data.source.data.from.nodeId,
             node.indexAt(at, dropAtNode.id)
           );
-          mixpanel.track('FolderLinkMoved', {
-            page: 'sidebar',
-            module: 'organize',
-            control: `drop folder link ${at === 'before' ? 'above' : 'below'} node`,
-            type: data.source.data.entity?.type,
-            id: data.source.data.entity?.id,
+          track.$.navigationPanel.organize.moveOrganizeItem({
+            type: 'link',
+            target: data.source.data.entity?.type,
           });
         } else if (
           data.source.data.entity?.type === 'collection' ||
@@ -405,12 +369,10 @@ export const ExplorerFolderNodeFolder = ({
             data.source.data.entity.id,
             node.indexAt(at, dropAtNode.id)
           );
-          mixpanel.track('FolderLinkCreated', {
-            page: 'sidebar',
-            module: 'organize',
-            control: `drop entity ${at === 'before' ? 'above' : 'below'} node`,
-            type: data.source.data.entity?.type,
-            id: data.source.data.entity?.id,
+
+          track.$.navigationPanel.organize.createOrganizeItem({
+            type: 'link',
+            target: data.source.data.entity?.type,
           });
         }
       } else if (data.treeInstruction?.type === 'reparent') {
@@ -560,17 +522,10 @@ export const ExplorerFolderNodeFolder = ({
     const newDoc = docsService.createDoc();
     node.createLink('doc', newDoc.id, node.indexAt('before'));
     workbenchService.workbench.openDoc(newDoc.id);
-    mixpanel.track('DocCreated', {
-      page: 'sidebar',
-      module: 'organize',
-      control: `folder new doc button`,
-    });
-    mixpanel.track('FolderLinkCreated', {
-      page: 'sidebar',
-      module: 'organize',
-      control: `folder new doc button`,
-      type: 'doc',
-      id: newDoc.id,
+    track.$.navigationPanel.folders.createDoc();
+    track.$.navigationPanel.organize.createOrganizeItem({
+      type: 'link',
+      target: 'doc',
     });
     setCollapsed(false);
   }, [docsService, node, workbenchService.workbench]);
@@ -580,11 +535,7 @@ export const ExplorerFolderNodeFolder = ({
       t['com.affine.rootAppSidebar.organize.new-folders'](),
       node.indexAt('before')
     );
-    mixpanel.track('FolderCreated', {
-      page: 'sidebar',
-      module: 'organize',
-      control: `create sub folder`,
-    });
+    track.$.navigationPanel.organize.createOrganizeItem({ type: 'folder' });
     setCollapsed(false);
     setNewFolderId(newFolderId);
   }, [node, t]);
@@ -612,13 +563,6 @@ export const ExplorerFolderNodeFolder = ({
 
           newItemIds.forEach(id => {
             node.createLink(type, id, node.indexAt('after'));
-            mixpanel.track('FolderLinkCreated', {
-              page: 'sidebar',
-              module: 'organize',
-              control: `add selector`,
-              type,
-              id,
-            });
           });
           removedItems.forEach(node => node.delete());
           const updated = newItemIds.length + removedItems.length;
@@ -627,6 +571,10 @@ export const ExplorerFolderNodeFolder = ({
         .catch(err => {
           console.error(`Unexpected error while selecting ${type}`, err);
         });
+      track.$.navigationPanel.organize.createOrganizeItem({
+        type: 'link',
+        target: type,
+      });
     },
     [
       children,
@@ -763,7 +711,7 @@ export const ExplorerFolderNodeFolder = ({
     handleCreateSubfolder,
     handleDelete,
     handleNewDoc,
-    node.id,
+    node,
     t,
   ]);
 
@@ -774,23 +722,6 @@ export const ExplorerFolderNodeFolder = ({
     return folderOperations;
   }, [additionalOperations, folderOperations]);
 
-  const handleDeleteChildren = useCallback((node: FolderNode) => {
-    node.delete();
-    if (node.type$.value === 'folder') {
-      mixpanel.track('FolderDeleted', {
-        page: 'sidebar',
-        module: 'organize',
-        control: 'remove from folder button',
-      });
-    } else {
-      mixpanel.track('FolderLinkDeleted', {
-        page: 'sidebar',
-        module: 'organize',
-        control: 'remove from folder button',
-      });
-    }
-  }, []);
-
   const childrenOperations = useCallback(
     // eslint-disable-next-line @typescript-eslint/ban-types
     (type: string, node: FolderNode) => {
@@ -806,7 +737,9 @@ export const ExplorerFolderNodeFolder = ({
                     <RemoveFolderIcon />
                   </MenuIcon>
                 }
-                onClick={() => handleDeleteChildren(node)}
+                data-event-props="$.navigationPanel.organize.deleteOrganizeItem"
+                data-event-args-type={node.type$.value}
+                onClick={node.delete}
               >
                 {t['com.affine.rootAppSidebar.organize.delete-from-folder']()}
               </MenuItem>
@@ -816,7 +749,7 @@ export const ExplorerFolderNodeFolder = ({
       }
       return [];
     },
-    [handleDeleteChildren, t]
+    [t]
   );
 
   const handleCollapsedChange = useCallback((collapsed: boolean) => {
diff --git a/packages/frontend/core/src/modules/explorer/views/nodes/tag/index.tsx b/packages/frontend/core/src/modules/explorer/views/nodes/tag/index.tsx
index ae01597a6..c4d41e4bd 100644
--- a/packages/frontend/core/src/modules/explorer/views/nodes/tag/index.tsx
+++ b/packages/frontend/core/src/modules/explorer/views/nodes/tag/index.tsx
@@ -3,7 +3,7 @@ import {
   type DropTargetOptions,
   toast,
 } from '@affine/component';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import type { Tag } from '@affine/core/modules/tag';
 import { TagService } from '@affine/core/modules/tag';
 import type { AffineDNDData } from '@affine/core/types/dnd';
@@ -84,10 +84,8 @@ export const ExplorerTagNode = ({
     (newName: string) => {
       if (tagRecord && tagRecord.value$.value !== newName) {
         tagRecord.rename(newName);
-        mixpanel.track('TagRenamed', {
-          page: 'sidebar',
-          module: 'tag',
-          control: 'tag rename',
+        track.$.navigationPanel.organize.renameOrganizeItem({
+          type: 'tag',
         });
       }
     },
@@ -99,10 +97,8 @@ export const ExplorerTagNode = ({
       if (data.treeInstruction?.type === 'make-child' && tagRecord) {
         if (data.source.data.entity?.type === 'doc') {
           tagRecord.tag(data.source.data.entity.id);
-          mixpanel.track('DocTagged', {
-            page: 'sidebar',
-            module: 'tag',
-            control: 'drop doc on tag',
+          track.$.navigationPanel.tags.tagDoc({
+            control: 'drag',
           });
         } else {
           toast(t['com.affine.rootAppSidebar.tag.doc-only']());
diff --git a/packages/frontend/core/src/modules/explorer/views/nodes/tag/operations.tsx b/packages/frontend/core/src/modules/explorer/views/nodes/tag/operations.tsx
index b02cb7945..97b121fce 100644
--- a/packages/frontend/core/src/modules/explorer/views/nodes/tag/operations.tsx
+++ b/packages/frontend/core/src/modules/explorer/views/nodes/tag/operations.tsx
@@ -6,7 +6,7 @@ import {
   toast,
 } from '@affine/component';
 import { useAppSettingHelper } from '@affine/core/hooks/affine/use-app-setting-helper';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { FavoriteService } from '@affine/core/modules/favorite';
 import { TagService } from '@affine/core/modules/tag';
 import { WorkbenchService } from '@affine/core/modules/workbench';
@@ -51,16 +51,7 @@ export const useExplorerTagNodeOperations = (
     if (tagRecord) {
       const newDoc = docsService.createDoc();
       tagRecord?.tag(newDoc.id);
-      mixpanel.track('DocCreated', {
-        page: 'sidebar',
-        module: 'tag',
-        control: 'add doc button',
-      });
-      mixpanel.track('DocTagged', {
-        page: 'sidebar',
-        module: 'tag',
-        control: 'add doc button',
-      });
+      track.$.navigationPanel.tags.createDoc();
       workbenchService.workbench.openDoc(newDoc.id);
       openNodeCollapsed();
     }
@@ -68,11 +59,7 @@ export const useExplorerTagNodeOperations = (
 
   const handleMoveToTrash = useCallback(() => {
     tagService.tagList.deleteTag(tagId);
-    mixpanel.track('TagDeleted', {
-      page: 'sidebar',
-      module: 'tag',
-      control: 'remove tag button',
-    });
+    track.$.navigationPanel.organize.deleteOrganizeItem({ type: 'tag' });
     toast(t['com.affine.tags.delete-tags.toast']());
   }, [t, tagId, tagService.tagList]);
 
@@ -80,21 +67,13 @@ export const useExplorerTagNodeOperations = (
     workbenchService.workbench.openTag(tagId, {
       at: 'beside',
     });
-    mixpanel.track('OpenInSplitView', {
-      page: 'sidebar',
-      module: 'tag',
-      control: 'open in split view button',
-    });
+    track.$.navigationPanel.organize.openInSplitView({ type: 'tag' });
   }, [tagId, workbenchService]);
 
   const handleToggleFavoriteTag = useCallback(() => {
     favoriteService.favoriteList.toggle('tag', tagId);
-    mixpanel.track('ToggleFavorite', {
-      page: 'sidebar',
-      module: 'tag',
-      control: 'toggle favorite tag button',
+    track.$.navigationPanel.organize.toggleFavorite({
       type: 'tag',
-      id: tagId,
     });
   }, [favoriteService, tagId]);
 
@@ -102,11 +81,7 @@ export const useExplorerTagNodeOperations = (
     workbenchService.workbench.openTag(tagId, {
       at: 'new-tab',
     });
-    mixpanel.track('OpenInNewTab', {
-      page: 'sidebar',
-      module: 'tag',
-      control: 'open in new tab button',
-    });
+    track.$.navigationPanel.organize.openInNewTab({ type: 'tag' });
   }, [tagId, workbenchService]);
 
   return useMemo(
diff --git a/packages/frontend/core/src/modules/explorer/views/sections/collections/index.tsx b/packages/frontend/core/src/modules/explorer/views/sections/collections/index.tsx
index fb6115e7c..290486d7d 100644
--- a/packages/frontend/core/src/modules/explorer/views/sections/collections/index.tsx
+++ b/packages/frontend/core/src/modules/explorer/views/sections/collections/index.tsx
@@ -1,7 +1,7 @@
 import { IconButton } from '@affine/component';
 import { useEditCollectionName } from '@affine/core/components/page-list';
 import { createEmptyCollection } from '@affine/core/components/page-list/use-collection-manager';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { CollectionService } from '@affine/core/modules/collection';
 import { ExplorerTreeRoot } from '@affine/core/modules/explorer/views/tree';
 import { WorkbenchService } from '@affine/core/modules/workbench';
@@ -35,10 +35,8 @@ export const ExplorerCollections = () => {
       .then(name => {
         const id = nanoid();
         collectionService.addCollection(createEmptyCollection(id, { name }));
-        mixpanel.track('CollectionCreated', {
-          page: 'sidebar',
-          module: 'collections',
-          control: 'new collection button',
+        track.$.navigationPanel.organize.createOrganizeItem({
+          type: 'collection',
         });
         workbenchService.workbench.openCollection(id);
         explorerSection.setCollapsed(false);
diff --git a/packages/frontend/core/src/modules/explorer/views/sections/favorites/index.tsx b/packages/frontend/core/src/modules/explorer/views/sections/favorites/index.tsx
index 7e4f4064d..4ed7db801 100644
--- a/packages/frontend/core/src/modules/explorer/views/sections/favorites/index.tsx
+++ b/packages/frontend/core/src/modules/explorer/views/sections/favorites/index.tsx
@@ -4,7 +4,7 @@ import {
   IconButton,
   useDropTarget,
 } from '@affine/component';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import {
   DropEffect,
   type ExplorerTreeNodeDropEffect,
@@ -59,12 +59,9 @@ export const ExplorerFavorites = () => {
           data.source.data.entity.id,
           favoriteService.favoriteList.indexAt('before')
         );
-        mixpanel.track('AddFavorite', {
-          page: 'sidebar',
-          module: 'favorite',
-          control: 'drop entity to favorite',
+        track.$.navigationPanel.organize.toggleFavorite({
           type: data.source.data.entity.type,
-          id: data.source.data.entity.id,
+          on: true,
         });
         explorerSection.setCollapsed(false);
       }
@@ -98,18 +95,6 @@ export const ExplorerFavorites = () => {
       newDoc.id,
       favoriteService.favoriteList.indexAt('before')
     );
-    mixpanel.track('DocCreated', {
-      page: 'sidebar',
-      module: 'favorites',
-      control: 'new favorite doc button',
-    });
-    mixpanel.track('AddFavorite', {
-      page: 'sidebar',
-      module: 'favorite',
-      control: 'new favorite doc button',
-      type: 'doc',
-      id: newDoc.id,
-    });
     workbenchService.workbench.openDoc(newDoc.id);
     explorerSection.setCollapsed(false);
   }, [
@@ -144,12 +129,8 @@ export const ExplorerFavorites = () => {
               favorite
             )
           );
-          mixpanel.track('ReorderFavorite', {
-            page: 'sidebar',
-            module: 'favorite',
-            control: 'drop to reorder favorite',
+          track.$.navigationPanel.organize.orderOrganizeItem({
             type: data.source.data.entity.type,
-            id: data.source.data.entity.id,
           });
         } else if (
           data.source.data.entity?.type &&
@@ -165,12 +146,9 @@ export const ExplorerFavorites = () => {
               favorite
             )
           );
-          mixpanel.track('AddFavorite', {
-            page: 'sidebar',
-            module: 'favorite',
-            control: 'drop entity to favorite',
+          track.$.navigationPanel.organize.toggleFavorite({
             type: data.source.data.entity.type,
-            id: data.source.data.entity.id,
+            on: true,
           });
         } else {
           return; // not supported
@@ -238,6 +216,8 @@ export const ExplorerFavorites = () => {
         <>
           <IconButton
             data-testid="explorer-bar-add-favorite-button"
+            data-event-props="$.navigationPanel.favorites.createDoc"
+            data-event-args-control="addFavorite"
             onClick={handleCreateNewFavoriteDoc}
             size="16"
             tooltip={t[
diff --git a/packages/frontend/core/src/modules/explorer/views/sections/migration-favorites/index.tsx b/packages/frontend/core/src/modules/explorer/views/sections/migration-favorites/index.tsx
index 8cee8a9eb..11f78ccb8 100644
--- a/packages/frontend/core/src/modules/explorer/views/sections/migration-favorites/index.tsx
+++ b/packages/frontend/core/src/modules/explorer/views/sections/migration-favorites/index.tsx
@@ -1,5 +1,5 @@
 import { IconButton, useConfirmModal } from '@affine/component';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { ExplorerTreeRoot } from '@affine/core/modules/explorer/views/tree';
 import { FavoriteItemsAdapter } from '@affine/core/modules/properties';
 import { Trans, useI18n } from '@affine/i18n';
@@ -58,18 +58,8 @@ export const ExplorerMigrationFavorites = () => {
         t['com.affine.rootAppSidebar.migration-data.clean-all.cancel'](),
       onConfirm() {
         favoriteItemsAdapter.clearAll();
-        mixpanel.track('AllMigrationDataCleared', {
-          page: 'sidebar',
-          module: 'migration data',
-          control: 'clear button',
-        });
       },
     });
-    mixpanel.track('ClickClearMigrationDataButton', {
-      page: 'sidebar',
-      module: 'migration data',
-      control: 'clear button',
-    });
   }, [favoriteItemsAdapter, openConfirmModal, t]);
 
   const handleClickHelp = useCallback(() => {
@@ -92,11 +82,7 @@ export const ExplorerMigrationFavorites = () => {
         },
       },
     });
-    mixpanel.track('OpenMigrationDataHelp', {
-      page: 'sidebar',
-      module: 'migration data',
-      control: 'help button',
-    });
+    track.$.navigationPanel.migrationData.openMigrationDataHelp();
   }, [handleClickClear, openConfirmModal, t]);
 
   if (favorites.length === 0) {
diff --git a/packages/frontend/core/src/modules/explorer/views/sections/organize/index.tsx b/packages/frontend/core/src/modules/explorer/views/sections/organize/index.tsx
index 11651c4d2..9045e984a 100644
--- a/packages/frontend/core/src/modules/explorer/views/sections/organize/index.tsx
+++ b/packages/frontend/core/src/modules/explorer/views/sections/organize/index.tsx
@@ -4,7 +4,7 @@ import {
   IconButton,
   toast,
 } from '@affine/component';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import {
   type ExplorerTreeNodeDropEffect,
   ExplorerTreeRoot,
@@ -46,11 +46,7 @@ export const ExplorerOrganize = () => {
       'New Folder',
       rootFolder.indexAt('before')
     );
-    mixpanel.track('FolderCreated', {
-      page: 'sidebar',
-      module: 'organize',
-      control: 'new folder',
-    });
+    track.$.navigationPanel.organize.createOrganizeItem({ type: 'folder' });
     setNewFolderId(newFolderId);
     explorerSection.setCollapsed(false);
   }, [explorerSection, rootFolder]);
@@ -71,13 +67,7 @@ export const ExplorerOrganize = () => {
             data.source.data.entity.id,
             rootFolder.indexAt(at, node.id)
           );
-          mixpanel.track('FolderMoved', {
-            page: 'sidebar',
-            module: 'organize',
-            control: 'drop at root',
-            type: 'folder',
-            id: node.id,
-          });
+          track.$.navigationPanel.organize.moveOrganizeItem({ type: 'folder' });
         } else {
           toast(t['com.affine.rootAppSidebar.organize.root-folder-only']());
         }
diff --git a/packages/frontend/core/src/modules/explorer/views/sections/tags/index.tsx b/packages/frontend/core/src/modules/explorer/views/sections/tags/index.tsx
index 8013694d8..4def0e4d7 100644
--- a/packages/frontend/core/src/modules/explorer/views/sections/tags/index.tsx
+++ b/packages/frontend/core/src/modules/explorer/views/sections/tags/index.tsx
@@ -1,5 +1,5 @@
 import { IconButton } from '@affine/component';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import { ExplorerTreeRoot } from '@affine/core/modules/explorer/views/tree';
 import type { Tag } from '@affine/core/modules/tag';
 import { TagService } from '@affine/core/modules/tag';
@@ -32,11 +32,7 @@ export const ExplorerTags = () => {
       tagService.randomTagColor()
     );
     setCreatedTag(newTags);
-    mixpanel.track('TagCreated', {
-      page: 'sidebar',
-      module: 'tags',
-      control: 'new tag button',
-    });
+    track.$.navigationPanel.organize.createOrganizeItem({ type: 'tag' });
     explorerSection.setCollapsed(false);
   }, [explorerSection, t, tagService]);
 
diff --git a/packages/frontend/core/src/pages/subscribe.tsx b/packages/frontend/core/src/pages/subscribe.tsx
index f3684bbd6..a07770cbc 100644
--- a/packages/frontend/core/src/pages/subscribe.tsx
+++ b/packages/frontend/core/src/pages/subscribe.tsx
@@ -8,7 +8,7 @@ import { EMPTY, mergeMap, switchMap } from 'rxjs';
 
 import { generateSubscriptionCallbackLink } from '../hooks/affine/use-subscription-notify';
 import { RouteLogic, useNavigateHelper } from '../hooks/use-navigate-helper';
-import { mixpanel } from '../mixpanel';
+import { mixpanel, track } from '../mixpanel';
 import { AuthService, SubscriptionService } from '../modules/cloud';
 import { container } from './subscribe.css';
 
@@ -70,9 +70,9 @@ export const Component = () => {
                 : !!subscriptionService.subscription.pro$.value;
           if (!subscribed) {
             setMessage('Creating checkout...');
-            mixpanel.track('PlanUpgradeStarted', {
-              type: plan,
-              category: recurring,
+            track.subscriptionLanding.$.$.checkout({
+              plan: receivedPlan,
+              recurring: receivedRecurring,
             });
             try {
               const account = authService.session.account$.value;
diff --git a/packages/frontend/core/src/pages/workspace/all-page/all-page-header.tsx b/packages/frontend/core/src/pages/workspace/all-page/all-page-header.tsx
index 0dcc3e776..91190c8fe 100644
--- a/packages/frontend/core/src/pages/workspace/all-page/all-page-header.tsx
+++ b/packages/frontend/core/src/pages/workspace/all-page/all-page-header.tsx
@@ -7,7 +7,7 @@ import {
 import { Header } from '@affine/core/components/pure/header';
 import { WorkspaceModeFilterTab } from '@affine/core/components/pure/workspace-mode-filter-tab';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
-import { mixpanel } from '@affine/core/mixpanel';
+import { track } from '@affine/core/mixpanel';
 import type { Filter } from '@affine/env/filter';
 import { PlusIcon } from '@blocksuite/icons/rc';
 import { useService, WorkspaceService } from '@toeverything/infra';
@@ -32,21 +32,12 @@ export const AllPageHeader = ({
   const onImportFile = useAsyncCallback(async () => {
     const options = await importFile();
     if (options.isWorkspaceFile) {
-      mixpanel.track('WorkspaceCreated', {
-        page: 'doc library',
-        segment: 'all page',
-        module: 'doc list header',
-        control: 'import button',
-        type: 'imported workspace',
+      track.allDocs.header.actions.createWorkspace({
+        control: 'import',
       });
     } else {
-      mixpanel.track('DocCreated', {
-        page: 'doc library',
-        segment: 'all page',
-        module: 'doc list header',
-        control: 'import button',
-        type: 'imported doc',
-        // category
+      track.allDocs.header.actions.createDoc({
+        control: 'import',
       });
     }
   }, [importFile]);